Category Archive for: Culture

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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How to Find a 10x Marketer, Part 2: Intangibles

In part one of this series, we covered the concept of a 10x Marketer and why you need one. Now, what qualities and skills really make a 10x Marketer? It would be easy to list out the skills that you would find on a typical job description, but it’s not enough to look for someone…

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You’ve Got Growin’ Up to Do

While attending Joshua Radin’s latest concert (which was FABULOUS!), the chorus line of one of his classics, “You Got Growin Up to Do,” really stuck with me. It had me thinking back on what kind of “growing up” I’d done over the last year. Almost one year ago, I made a decision to do some…

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Finding Your Mission, Vision, Values, and Strategy

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically. First,…

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Finding Your Own Work-Life Balance

Not long ago, in a 1:1 meeting with a junior staffer, the subject of “work-life balance” came up. It’s an issue we are fiercely committed to always be tackling, so we ask questions about it a lot. In this particular conversation, the employee tried to call me out by keeping tabs on my own schedule.…

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SHIFT Shares: Career Advice

We like to brag about all the smart people we have working at SHIFT, so I thought, who better to tap into for some motivation than my fellow coworkers? I admire all of them, and I wanted to know what advice they’ve been given that has pushed them to succeed day in and day out.…

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The Working Mom: Balancing a PR Career & Being a New Mom

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and that is all before you step foot in the office. I recently read Arik Hanson’s blog post that questions whether or not PR agencies are…

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Battling Burnout in Agency Life

We spent the first three parts of our “Your First Year in PR” series talking about how to set yourself up for success as a budding PR pro. Today we’re going to take a break and focus on something that can creep up on you at any point during your career: burnout. As a psychological term, burnout…

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Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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Your First 365 Days in PR, Part 3 of 6: Do

Excelling during your first year in PR is all about setting yourself up for success with basic best practices. In this six-part series, we’ll dive into the anatomy of the first 365 days of agency life and share methods for success for each stage. Days 1-30: Learn Days 30-90: Structure Days 90-180: Do Intermission: Battling…

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