Category Archive for: Culture

work life

Business Growth & Personal Well-being: A complex chemistry

When you decide to own a business, it’s a given that your personal life completely changes. The struggle comes down to keeping a healthy balance between work and life, with a good mix, it can ultimately make your company extremely successful. So it’s important to keep your personal life in check when taking on the…

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company culture

Embracing Company Culture and Values

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the…

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Company culture

How Your Company Culture Can Become a Marketing Tool

Companies use marketing to attract new customers, retain current customers and to study what works and what doesn’t. There seems to be a new marketing strategy popping up: the idea that a business needs to market themselves and their company culture. Company culture, as defined by Andrew Hartley, director of alternative board at Bradford West,…

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Pop The Champagne! Exciting SHIFT News (x2!)

Announcing some exciting news out of not one, but two SHIFT offices: Alan Marcus (NYC) has been promoted to Managing Director and Jennifer Purcell has been hired as Vice President to lead the SHIFT Austin office — congrats, both! Alan will continue to lead and grow the New York office while expanding his strategic council even more…

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work/life balance

Achieving a (Successful) Work/Life Balance

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am. We debate about who should get ready first as we side glance at unanswered…

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Celebrating Goals

Celebrating (And Honoring) 2018 Goals

There are seven core values which drive everything we do at SHIFT. These values encourage us to be connected, honorable, creative, smart, positive, dedicated and fearless. Even before an employee is hired, we ask a series of questions to ensure their cultural fit, as finding the right person to join our family is more important…

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shift communications boston

SHIFT Communications Moves to Downtown Boston!

As I type this note, I am sitting in our sparkling new space in the heart of Boston’s Back Bay; a space that is a perfect representation of SHIFT – open, collaborative and vibrant. To start 2018 in our new home is truly exciting. The best part is that we were able to create a…

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b2b trends

B2B Trends Seen in Austin, TX

Austin, Texas is undoubtedly a melting pot of self-proclaimed “weirdness.” The flair of our city is influenced by the 150 people moving to Austin everyday; everyone from musicians, to tech gurus and California hipsters have left their boot marks on the culture of this city. At the SHIFT ATX office, our client portfolio is just…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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client-service-business

What It Means to be in a Client Service Business

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan…

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