Category Archive for: Culture

funding

Funding & Culture: Buying in Does Not Have to Mean Selling Out

A strong round of funding can sometimes mean the difference between a company remaining a great local place to work or becoming a national powerhouse. However, the debate to seek or accept a funding round can be a difficult debate for some start-ups. The decision to accept funding may stem from how you interpret and…

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work perks

Taking Advantage of SHIFT’s Work Perks

As you’re reading this post, our Boston office sits empty. No, we haven’t all come down with the flu – we’re touring Boston Harbor on our annual Summer Outing, just one of the many work perks at SHIFT! There are seven core values which drive everything we do at SHIFT. These values encourage us to…

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ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

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Work-Life Balance

Creative Ways to Ensure Work-Life Balance

Work-life balance is hard, especially in the hectic world of public relations. There’s always a rapid response situation, reporter to pitch, or plan to draft. While public relations is exciting, creative, challenging and ever-changing, it can also creep into your personal life. In today’s “always on” world, it is difficult to establish boundaries between work…

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shultz hour

The Shultz Hour

In April, David Leonhardt at the New York Times wrote a column about the need to take a Shultz hour. For those unfamiliar, it comes from George Shultz, who was the Secretary of State under President Reagan. The concept is to carve out one hour a week to sit undisturbed with a pen and paper…

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SHIFT san francisco

Announcing New Leads out of SHIFT San Francisco!

Have you heard the news? Two strategic hires have joined SHIFT San Francisco: David Hargreaves will act as Managing Director and Nathan Beers as Vice President. Welcome, both! Meet David David joins us having spent two years managing a sales and marketing team for SaaS startup Snipp Interactive. Prior to that, he spent nearly 10 years at NextFifteen Group…

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staying active at work

Staying Active At Work: How To Get Your 10,000 Steps at a 9-5 Job

“The Step Diet: Count Steps, Not Calories!” “10,000 Steps a Day to Your Optimal Weight!” “10,000 Steps to a Healthier You!” “10,000 Steps and You’ll Turn into a Unicorn with the Power to See Through Time and Space!” That last one is made up, but no doubt you’ve heard about the recommended 10,000 steps an…

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working parent

Am I Better at My Job Now that I’m a Working Parent?

Fresh off maternity leave of four months, I expected coming back to work to be incredibly challenging. It was a rough transition, but after only a few missed meetings and unmet deadlines, I was able to get back into the swing of things. While my days take more planning and preparation, I’m glad I came…

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fake news

Fake News: A Data-Driven Analysis

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during…

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