Category Archive for: Crisis Communications

SHIFT Talks: Crisis Communication

Crises happen every day. For brands, how a crisis is handled could be the difference between conveying confidence in your brand and reputation or driving it into the ground. We sat down with Catherine Allen, our Executive Vice President of East Coast Services here at SHIFT, to hear some of her best practices for crisis…

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Three PR Lessons from Scandal’s Olivia Pope

Tonight’s the night. Olivia Pope is back in action as Scandal returns from its midseason break. If you’re like me, you are what’s considered a Scandal addict; if you haven’t seen it yet, here’s the basic premise: Pope is a crisis communications consultant for Washington’s finest (or not so finest), helping them manage their image,…

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6 Crisis Communications Lessons From a Snowstorm

On the drive into SHIFT’s Boston office today, I was watching the local plows and snow equipment move around in advance of yet another snowstorm in the winter of 2014. There’s a decent analogy to be made between handling a snowstorm and handling a PR crisis. Let’s look at these 6 lessons. 1. Prepare for…

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Do your homework to avoid social media rookie mistakes

Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board. — J.P. Morgan (@jpmorgan) November 14, 2013 As social media tools and strategies have matured, it has become less acceptable to make dumb, rookie mistakes. Case in point? JPMorgan’s recent flap, in which, per Reuters: “JPMorgan Chase & Co canceled a question and answer…

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The 5th Gear: Marketing, PR, and Ideas for 11/11/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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Crisis Communications Done Right: Buffer App

When it comes to crisis communications, SHIFT advocates for a simple three step model: The model is simple: own the problem, share as much as you can, and get in front of the problem as fast as you can. Here’s an example of how to do it right, via social media posting service Buffer (disclosure:…

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Sometimes there is no lesson

One of the maxims I use daily in my life is to look for the lesson. Marketers have certainly taken this to heart, as you can find “What X can teach you” or “7 things to learn from X” posts on nearly any topic under the sun. That said, sometimes there is no lesson, or…

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The secret to effective crisis communications planning

Crisis communications plans are abundant. Crisis communications strategies can be Googled and put together by nearly anyone from an intern to a 40 year industry veteran, and they mostly look the same – identify stakeholders, identify a spokesperson, triage the issues, etc. So what’s the secret sauce that 99% of crisis communications plans don’t have…

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