Category Archive for: Crisis Communications

Bring Chaos Into the Workplace

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a personnel issue or flaw in a product or service, the unexpected happens to us all. To combat this feeling of uncertainty,…

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will…

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3 ways to measure the strength of your brand community

When dealing with crises (especially online), one of the most important things to have on your side is a strong community. A highly engaged community of fans who love you is one of the best defenses to have during a time of crisis. Highly engaged fans will leap to your defense (assuming that you are…

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What can a Rubik’s Cube teach us about solving problems in PR?

Anguish. Annoyance. Frustration.  These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run through the mind of someone staring at the colorful madness that is a Rubik’s Cube. What happens when we encounter…

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Google+, Communications and Presumption of a Product Death

Over the weekend, there have been a number of posts and conversations surrounding the departure of Vic Gundotra from Google and speculation on what that means for Google+ as a product and network. While many are already beginning to tout the death of the social network, Google has gone on record to say they aren’t…

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SHIFT Talks: Crisis Communication

Crises happen every day. For brands, how a crisis is handled could be the difference between conveying confidence in your brand and reputation or driving it into the ground. We sat down with Catherine Allen, our Executive Vice President of East Coast Services here at SHIFT, to hear some of her best practices for crisis…

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Three PR Lessons from Scandal’s Olivia Pope

Tonight’s the night. Olivia Pope is back in action as Scandal returns from its midseason break. If you’re like me, you are what’s considered a Scandal addict; if you haven’t seen it yet, here’s the basic premise: Pope is a crisis communications consultant for Washington’s finest (or not so finest), helping them manage their image,…

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6 Crisis Communications Lessons From a Snowstorm

On the drive into SHIFT’s Boston office today, I was watching the local plows and snow equipment move around in advance of yet another snowstorm in the winter of 2014. There’s a decent analogy to be made between handling a snowstorm and handling a PR crisis. Let’s look at these 6 lessons. 1. Prepare for…

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Do your homework to avoid social media rookie mistakes

Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board. — J.P. Morgan (@jpmorgan) November 14, 2013 As social media tools and strategies have matured, it has become less acceptable to make dumb, rookie mistakes. Case in point? JPMorgan’s recent flap, in which, per Reuters: “JPMorgan Chase & Co canceled a question and answer…

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The 5th Gear: Marketing, PR, and Ideas for 11/11/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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