Category Archive for: Crisis Communications

Europe’s GDPR Regulation Could Mean a Crisis Comms Waking Nightmare

If a butterfly flaps its wings it can cause a typhoon on the other side of the globe. So says chaos theory’s famous butterfly effect concept, designed to illustrate that one small change can change everything. Thanks to ever increasing globalization, we’re susceptible here in the U.S. to the flapping wings of legislators all over…

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The 3 C’s of Crisis Communications that Every PR Professional Needs to Know

Every business needs a crisis communications plan. It doesn’t matter if you’re a 100-year-old consumer brand or a shiny new B2B tech company. You need a viable plan and you should be thinking about updating that plan every year. Why? Allow me to answer that question with more questions… Can your technology fail or go…

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public apologies

Effective Public Apologies

“I’m sorry.” Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? Often times it’s because of the illogical thinking that accompanies it: most top executives are loathe to admit they’ve made a mistake (or that their company failed its customers in some manner) because they view…

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3 Ways to Recover From Hacking

Agencies are hired to do a multitude of services for companies across the globe and sometimes that means the exchange of passwords and servicing software accounts from social networks to CRMs. We can (and will) tell you that good and strong passwords, while difficult to remember, are the key to keeping your accounts safe. Even…

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How Snowden Changed Security Communications for the C-Level

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Through concurrent trends…

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Bring Chaos Into the Workplace

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a personnel issue or flaw in a product or service, the unexpected happens to us all. To combat this feeling of uncertainty,…

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will…

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3 ways to measure the strength of your brand community

When dealing with crises (especially online), one of the most important things to have on your side is a strong community. A highly engaged community of fans who love you is one of the best defenses to have during a time of crisis. Highly engaged fans will leap to your defense (assuming that you are…

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What can a Rubik’s Cube teach us about solving problems in PR?

Anguish. Annoyance. Frustration.  These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run through the mind of someone staring at the colorful madness that is a Rubik’s Cube. What happens when we encounter…

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Google+, Communications and Presumption of a Product Death

Over the weekend, there have been a number of posts and conversations surrounding the departure of Vic Gundotra from Google and speculation on what that means for Google+ as a product and network. While many are already beginning to tout the death of the social network, Google has gone on record to say they aren’t…

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