Category Archive for: Crisis Communications

crisis management

How Prepared Are You? The Four Pivotal Stages of Crisis Planning

Today’s blog is from our partner at NATIONAL, Nancy Arab. Enjoy!  Consider your favourite brand. You may think that nothing could harm it because it is a multinational corporation, has a strong brand identity, or commands a loyal following. But in today’s world of consumer cynicism (outlined in detail in our Bold Thinking Report), no…

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managing global risks

Crisis Comms: How financial services PR pros can manage global risks

The World Economic Forum recently released its annual Global Risks Report. The report charts ten years of the largest risks to global stability, both in terms of likelihood of occurrence and also in terms of potential impact. It won’t surprise anybody within financial services communications to know that, in terms of both likelihood and impact,…

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crisis communications

Crisis Communications: Advice from a Former Reporter

I had the great pleasure of covering Capitol Hill in 2011 when former Rep. Anthony Weiner (D-N.Y.) gave a master class on how not to handle crisis communications. The entire congressional press corps knew something was amiss from the beginning. Weiner’s initial explanation – “My Twitter account was hacked!” – didn’t pass the smell test.…

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crisis communications prep

Crisis Communications in a 24/7 News Cycle: How to Prepare

The phrase “24/7 news cycle” feels cliché at this point, doesn’t it? It’s no longer a novel issue but a way of life. Tweets go live seconds after an incident happens – sometimes even before a company realizes what’s occurred. Before they know it, it spreads like wildfire and spirals into a full blown crisis.…

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Crisis Communications

What is Crisis Communications?

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. It’s the reverse of traditional public relations, where you’re trying to acquire the attention and approval of third parties, earning…

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Social Media Crisis

Developing your Social Media Crisis Radar, Part 3

Want to learn about Crisis Radar from square one? Get up to speed by reading Part One and Part Two. Welcome to the third and final blog in our series, “Crisis Communications: Developing your Social Media Crisis Radar.” If you joined us for parts one and two, you are almost ready to test your Crisis Radar…

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Social Media Crisis

Developing Your Social Media Crisis Radar, Part 2

Did you catch the first installment of this series? If not, start your Crisis Radar journey with Part One. Who is the average user on your brand’s social? What is their most common age? Times of peak social media use? Favorite memes? Dimple size? Chances are, you have answers to these questions. Some of them,…

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social media crisis communications

Developing your Social Media Crisis Radar, Part 1

An angry tweet directed at your brand. An unflattering photo of a broken product or promise on social media. Demanding DMs in your inbox. Ah, the dance of the angry customer. Any seasoned social media pro knows them well. They also know that with a touch of sensitivity and maybe a coupon code, they can…

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Crisis Communications

Crisis Communications: What to Expect from Your PR Team

In PR, the term “crisis” can mean many different things impacting how to mode a crisis communications plan specific to a client and situation. For some of our clients, it’s a slip in a product shipment date that has been discussed negatively on social media or in the press. For other clients, it can be a death…

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6 Guidelines for Social Media Tragedy Response

We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? Is it OK to tweet/post in the immediate aftermath? If so, what is appropriate? Your regularly scheduled posts? Or posts related to the tragedy? Or is it better not…

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