Category Archive for: Crisis Communications

impactful apology

How to Say Sorry: Framework for Creating an Impactful Apology

I’m sorry. Seems simple, doesn’t it? How have two words become so divisive, so maligned and so suspect in the last year? Those two words are used to begin the journey towards repairing broken trust. In the time of a crisis, how do you develop a meaningful apology to rebuild connections and confidence in a…

Read More →

Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

Read More →

Post-Crisis

Post-Crisis Communications Tips: Measuring the Calm After the Storm

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building…

Read More →

Crisis Communications

Three Tips to Consider for Crisis Communications

Crisis communications are a hot topic right now. While most companies have some kind of crisis plan or approach outlined, nothing can entirely prepare you for a crisis before you are in the midst of it. I can’t imagine that Procter & Gamble had a placeholder statement in the event that teenagers started to ingest…

Read More →

Repairing Trust: Reputation Management and Crisis Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle: Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very…

Read More →

handle-criticism-from-pr-perspective

How to handle criticism from a PR perspective

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking…

Read More →

The Cost of a PR Disaster

The Cost of a PR Disaster

It Only Takes One PR Disaster It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared…

Read More →

b2b security vendors

B2B Security Vendors: Prepare for Scrutiny

Growing Skepticism Toward Vendors’ Claims Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.…

Read More →

pr crisis

Predicting a PR Crisis: Shark Week Case Study, Part 5

Welcome to the conclusion of our five-part Shark Week crisis communications case study! Before checking out the fin (get it? ‘Fin’ has a double meaning because, well, never mind…) read part 1, part 2, part 3 and part 4. Enjoy! At long last, the day has come: Shark Week 2017 is finally over. Can G.W.…

Read More →

crisis issue

Crisis Issue? Own It: Shark Week Case Study, Part 4

Miss earlier posts in this series? Check out part 1, part 2 and part 3 before diving into the below.  Despite G.W.’s best efforts, the Shark Week crisis issue is really hammer(head)ing his donut business. He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his…

Read More →

Back to Top