Category Archive for: Creative

Getting Creative: Capturing Creativity

In this series on creativity, we’re looking at the challenges faced in being more creative and some ways you can address those challenges successfully. Why focus on creativity? It’s one of the skills of the 21st century. With more forms of media accessible to more people than ever before, creativity is going to be one…

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The 5th Gear: Marketing, PR, and Ideas for 11/04/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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#HireFriday: How Creative = Hired!

At SHIFT, we hire for values, we can be picky, we love people who strive to live beyond good enough. You’ve heard us talk about them in the past, but they aren’t just 7 words to us. They mark the path as guides for employees every day. Stephanie Chan is one such person who stood…

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Getting Creative: The Looming Creative Deficit

In this series on creativity, we’re looking at the challenges faced in being more creative and some ways you can address those challenges successfully. Why focus on creativity? It’s one of the skills of the 21st century. With more forms of media accessible to more people than ever before, creativity is going to be one…

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Tactics for encouraging change in an organization

At my FutureM talk yesterday, one of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. My answer is frequently this: take it for a test drive. Any process or change that should increase your productivity, improve your results, or create some…

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Getting Creative: Explicit and Implicit Knowledge

In this next series on creativity, we’re going to look at the challenges faced in being more creative and some ways you can address those challenges successfully. Why focus on creativity? It’s one of the skills of the 21st century. With more forms of media accessible to more people than ever before, creativity is going…

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The Craftsmanship of PR: Beyond Selling

Yesterday my colleague Chris Penn took a look at the similarities between the job processes within sales and PR and made, as ever, a number of highly pertinent points. In the spirit of open dialogue at SHIFT, however, I wanted to offer a thought about the value-add of PR beyond the sales process. Certainly “selling”…

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PR Agency Life 101: Nontraditional Roles

We’ve explored the basic layout of the traditional PR team and the management of those teams in the previous two posts in this series. However, the traditional PR team is changing rapidly as PR agencies are tasked with handling more and more of clients’ audience generation responsibilities. After all, the role of a PR firm…

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New product launch PR is like your garden

Over the weekend I swung by my local home improvement store. In the garden center section, they had lots of plants for sale, everything you’d want to make for a great summer garden. Tomato plants, cucumber plants, herbs of all kinds, you name it, it was potted and ready for you to take home. Then…

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How to grow your business with the history of your people

Want a simple way to grow revenue and customer retention? Value your people for who they are. Here’s why this vacuous corporate platitude actually means something. Every person who works for your company has a background that’s more extensive than what’s in their job description. Those backgrounds can be surprisingly helpful in accomplishing your work,…

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