Category Archive for: Creative

Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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Always Be Capturing

If you’re a PR practitioner, agency-side or brand-side, this might sound like a familiar problem to you: What if there’s no news? This is a situation that is far more common than any public relations professional likes to admit. Very often, there’s simply no news. The next product isn’t due for release until next quarter. The…

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What can a Rubik’s Cube teach us about solving problems in PR?

Anguish. Annoyance. Frustration.  These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run through the mind of someone staring at the colorful madness that is a Rubik’s Cube. What happens when we encounter…

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The Value in Co-Branded Digital Campaigns

As consumers, the amount of marketing campaigns, stunts and advertisements that we encounter on a daily basis is astounding. TV ads airing on the morning news, banner ads in our emails and on our websites, display signage staring at us on public transportation, sales calls coming in on the telephone – and that’s only until…

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Twitter Profile Redesign (2014 Edition)

Twitter is changing its profile design again, and they’ll be rolling it out to users over the coming weeks/days. (Look like Facebook to anyone else? We thought so, too.) While not much of extreme importance has changed, you’ll want to be prepared for the new look. Here’s a quick rundown of what you need to…

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Why the white label test is so important to your brand

In a world where press releases are packed with overused words, brands have to work incredibly hard to distinguish themselves from one another. Consumers and customers can’t recall, remember, or build a relationship with a generic brand, especially if it’s not the market leader. It’s incredibly important to set your brand apart, whether by content, marketing,…

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All the Interesting Things: Marketing, PR, and Ideas for 01/17/14

One of SHIFT’s 7 core values is connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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Happy SHIFT New Year – 2014 Playlist

Whether your celebrations went long or early last night, you’ll wake up to a bright new year out there. To celebrate, a handful of SHIFTers put together an inspiring playlist on Spotify to move you on this first day of 2014. Fair warning: Some of the songs are listed as explicit and aren’t fit for…

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Getting Creative: The Idea Burn

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process can be outlined in four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas…

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