Category Archive for: Creative

SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

4 Ways to “Automate” Good Design with Canva

You’ve probably realized by now that at SHIFT, we like to work smarter, not harder. That’s why we try to automate our work when possible. For certain tasks, automation is obviously appropriate – the work is repetitive and clearly defined. However, for other tasks, finding a faster way to do things can be challenging. It’s…

Read More →

Building the Plane Mid-Flight: SHIFT’s New Website

Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site? Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. It’s a brochure,…

Read More →

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

Read More →

The Beginner’s Guide to Blogging 9/10: In Media Res

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

Read More →

Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.” So, say you have a blog, but you want to take it to the next level…

Read More →

Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

Read More →

The Tricks and Treats of Building an Infographic

Whether you’re a child or grown adult, one of the best parts of Halloween is always the candy. But ever wonder who’s buying all those Fun Size Kit Kats and Snickers? Or where they’re buying them? Here at SHIFT, we coupled our love of candy and data to create the infographic below (click for larger…

Read More →

PR Creative: A 7-Year History

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people…

Read More →

Back to Top