Category Archive for: Creative

Pi Day Fun from SHIFT’s Creative Team

Every year on March 14th Pi Day is celebrated around the world. Pi (π) is an irrational number – used to represent the ratio of the circumference of a circle to its diameter – most commonly approximated as 3.14. Pi has been calculated to over one trillion digits beyond its decimal point without repetition or…

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[And now, a message from our creative team…]

Can you understand these brainteasers from our creative team? Share your guesses in the comments below! Jenny Lafortune Art Director

Creative Services

Creative Services Spotlight: McDonald’s

One of the great things about being on the creative services side of PR is the variety of assignments. For all the legitimacy and cost effectiveness that comes with earned media, so too comes the need for constant reinvention. And by extension, the need for a large creative services tool chest. We, of course, thrive…

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Infographics in PR

Infographics in PR Part 2: Creating Impact with Strategy and Design

Although infographics in PR have been leveraged by the industry for decades, their use in the last 10 years has increased exponentially. Last week’s post–Part 1: The Rise and Future–covered the growing relevance, purposes and future of infographics. This post offers guidance on how to make them stand out. The Brief Like all creative deliverables,…

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Infographics in PR

Infographics in PR Part 1: The Rise and Future

Although infographics have been leveraged by the PR industry for decades, their use in the last 10 years has increased exponentially. This 2-part series covers the growing relevance, purposes and future of infographics in PR along with best practices in the context of PR strategy. Love songs, epitaphs and infographics You may never hear them…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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What NOT to do when Running a Brainstorm

A few weeks ago our senior management team participated in a two-day training conducted by Idea Champions.  The goal of the meeting was to learn how to better facilitate brainstorms and unleash our creativity.  We’ve all experienced the same rut.  How do we ignite creativity, gain full participation and walk away with actionable ideas that…

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Agency Life 101: Sarah Muscarella, Senior Graphic Designer

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated culture. This week, we check in with Sarah Muscarella, a senior graphic designer in our Boston office. Sarah offers insight into some of her favorite design projects, how she got started…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Why Your Brand Should Be on Tumblr

You’ve heard of Twitter’s little blue bird, but what about Tumblr’s little white T? Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. What separates Tumblr from the rest of the pack, and why should your brand…

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