Category Archive for: Creative

Infographics in PR

Infographics in PR Part 1: The Rise and Future

Although infographics have been leveraged by the PR industry for decades, their use in the last 10 years has increased exponentially. This 2-part series covers the growing relevance, purposes and future of infographics in PR along with best practices in the context of PR strategy. Love songs, epitaphs and infographics You may never hear them…

Read More →

What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

Read More →

What NOT to do when Running a Brainstorm

A few weeks ago our senior management team participated in a two-day training conducted by Idea Champions.  The goal of the meeting was to learn how to better facilitate brainstorms and unleash our creativity.  We’ve all experienced the same rut.  How do we ignite creativity, gain full participation and walk away with actionable ideas that…

Read More →

Agency Life 101: Sarah Muscarella, Senior Graphic Designer

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated culture. This week, we check in with Sarah Muscarella, a senior graphic designer in our Boston office. Sarah offers insight into some of her favorite design projects, how she got started…

Read More →

How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

Read More →

Why Your Brand Should Be on Tumblr

You’ve heard of Twitter’s little blue bird, but what about Tumblr’s little white T? Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. What separates Tumblr from the rest of the pack, and why should your brand…

Read More →

SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

4 Ways to “Automate” Good Design with Canva

You’ve probably realized by now that at SHIFT, we like to work smarter, not harder. That’s why we try to automate our work when possible. For certain tasks, automation is obviously appropriate – the work is repetitive and clearly defined. However, for other tasks, finding a faster way to do things can be challenging. It’s…

Read More →

Building the Plane Mid-Flight: SHIFT’s New Website

Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site? Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. It’s a brochure,…

Read More →

Back to Top