Category Archive for: Creative

find inspiration

How To Find Inspiration When You Need It Most

Find Inspiration In Simple Ways As PR professionals, and particularly in our agency roles, one of the top qualities we’re lauded for is our creativity. We’re constantly brainstorming diverse ways to launch a brand, sustain momentum, or create a memorable campaign for our clients. It follows that our ability to find inspiration should be a…

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creative idea generation

Creative PR: 4 Idea Generation Techniques

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation: loading up your mind to be creative Inspiration/Insight: the process of generating ideas Incubation: the process of refining and iterating ideas Verification: the process…

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crisis management

Crisis Management 101: Shark Week Case Study, Part 1

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends, we know interest in the term “shark attack” is set to increase drastically as searches for “shark week”…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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Creative components

Injecting Creative Components Into PR Campaigns

There are many ways to measure the value of adding in creative components with a client or campaign (click rate, social engagement, downloads, etc.) but the underlying truth remains that 88 percent of PR practitioners cite infusing creative elements into their work as fundamental to what they do according to this recent study from PR…

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SHIFTxSW Part II: Brands on Parade

It is no surprise that Austin’s landscape creates an ideal mural for brands coming to SXSW. At the blink of an eye pop-up displays appear on almost every corner, live music is heard every few feet, and shops and restaurants transition to scenes directly from upcoming movies or TV programming. YouTube, Twitter, Dell, Amazon, Gatorade…

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Pi Day Fun from SHIFT’s Creative Team

Every year on March 14th Pi Day is celebrated around the world. Pi (π) is an irrational number – used to represent the ratio of the circumference of a circle to its diameter – most commonly approximated as 3.14. Pi has been calculated to over one trillion digits beyond its decimal point without repetition or…

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[And now, a message from our creative team…]

Can you understand these brainteasers from our creative team? Share your guesses in the comments below! Jenny Lafortune Art Director

Creative Services

Creative Services Spotlight: McDonald’s

One of the great things about being on the creative services side of PR is the variety of assignments. For all the legitimacy and cost effectiveness that comes with earned media, so too comes the need for constant reinvention. And by extension, the need for a large creative services tool chest. We, of course, thrive…

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Infographics in PR

Infographics in PR Part 2: Creating Impact with Strategy and Design

Although infographics in PR have been leveraged by the industry for decades, their use in the last 10 years has increased exponentially. Last week’s post–Part 1: The Rise and Future–covered the growing relevance, purposes and future of infographics. This post offers guidance on how to make them stand out. The Brief Like all creative deliverables,…

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