Category Archive for: Content Marketing

Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

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Public Relations and Media Relations: What’s the difference?

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society…

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How the Red Sox Social Strategy Won Washington

It may have been April 1, but the Red Sox were no fools. With the reigning World Series champs in Washington, D.C. for a White House ceremony honoring their 2013 title, the club ultimately won international headlines across sports and news outlets alike on a day when the Affordable Care Act numbers were to be…

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Step Up Your B2B Content Game

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well. But on the B2B side of the house, it’s not always easy…

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The Social Signals and Noises at Big Conferences

For most industries, it feels like the early spring months are conference season. Abbreviations galore flood our inboxes, social streams and mindshare throughout the months of February and March. At SHIFT, we are lucky to either be working closely with some of these conferences (HIMSS, RSA, CES, to name a few) or keenly watching for…

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When Should You Roll Out Your Holiday PR and Marketing Strategy?

Every year it seems like we start planning for an upcoming holiday earlier than the last. Walk into a grocery store today, and you’ll already see Cadbury Eggs lining the shelves despite it being mid-February. (Don’t get me wrong, I could eat Cadbury Eggs any day of the year.) As public relations and marketing professionals,…

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The March Toward Brand Journalism Continues

Yesterday we shared a brilliant post written by Jay Baer about the greatest hoodwink ever, social media. Facebook, Twitter, Google+ and LinkedIn are primarily media companies. The social aspect? That’s everyone’s job. If you’ve shared links, discussed the news with friends, or written a lengthy post about current events on any of the social sites…

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Matt Cutts: Stop Using Guest Blogging to Game SEO

Yesterday, Matt Cutts of the Google webspam team published a post on his personal blog calling for an end to guest blogging as an SEO strategy. Let’s be clear, he did NOT say that guest blogging is dead. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014,…

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How Content Marketing Could Kill PR

We’ve written at length recently about how public relations can boost content marketing and how public relations can be an integral part of your content marketing strategy. There is a dark side, a reverse side to this topic: content marketing could also kill the effectiveness of your public relations efforts. How? Public relations professionals are more frequently…

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