Category Archive for: Content Marketing

Beyond the World Cup: Content Creation Around Live Events

As we’ve seen over the last few weeks, World Cup fever has officially arrived. I can’t count the number of times I’ve heard the “USA! USA! USA!” and “I Believe That We Will Win!” chants around the office, on the street and of course in local bars. You can barely check social media or watch TV without…

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What Makes Good Content?

We are living in an age of information overload. You don’t have to take my word for it; you can feel it. There are seemingly limitless blogs and publications that are churning out content on a daily basis. If you’re in charge of running a blog (either brand or personal), how can you possibly stand…

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How to Create Animated GIFs for Twitter

Quick update: There’s an iOS app Spark that I read about that will help you make GIFs in seconds. You’re welcome. 😉 Video content is great and wonderfully compelling, but it doesn’t play in every environment. Twitter’s media player isn’t always reliable and no form of video plays reliably in email marketing on all platforms.…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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How Sports Websites Can Step Up Engagement

After reading Carl Boehm’s open letter that recently appeared on Marketo’s blog explaining why sports websites need to better track their audiences to offer more personalized content, I wanted to take a moment to respond to his thoughts and offer a few of my own here. I’m sure many of them will resonate with all the…

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The single best indicator of valuable content

What’s the single best indicator of valuable content? What shows that your content is worthwhile? It’s not social media influence scores or shares. It’s not even website traffic or conversions. It’s when someone else thinks your content is valuable enough to steal and repost on software piracy sites. (as shown above) Certainly, having your intellectual…

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Always Be Capturing

If you’re a PR practitioner, agency-side or brand-side, this might sound like a familiar problem to you: What if there’s no news? This is a situation that is far more common than any public relations professional likes to admit. Very often, there’s simply no news. The next product isn’t due for release until next quarter. The…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

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