Category Archive for: Content Marketing

Google News Lab for PR and Marketing Professionals [video]

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit: Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and…

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Post, Ping and Pray is *Not* a Content Marketing Strategy

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. They create something. They post it somewhere. They ping their social channels. Then they breathlessly ask, “How’d we do?” Then they move on to the Next Thing. Back in the day it was a (so-called) “viral video” cuz…

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Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Beginner’s Guide to Blogging 7/10: The Picture

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Seven Principles of Content Marketing

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers continue to place a premium on content creation. That said, many practitioners are still looking for the basics, so let’s dig into seven principles of content marketing. Follow a 70/30 Rule – 70% of content curated, 30% branded.  Why?…

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Should you issue press releases to win at Google News?

Should you issue press releases to win at Google News? Last week, Reuters reported the following: A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic and risks…

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The Facebook Paradox, Part 2: No Free Lunch

In the previous post, we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context. May 2012:…

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Play #PRBingo With Top 50 Most Used Words in Press Releases!

Every year, SHIFT Communications releases its Top 50 Most Used Words in Press Releases. We look at thousands of releases, analyze millions of words, and come up with the words that you use most when you write a press release. This year, we wanted to add some fun to the list and encourage you to…

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Is Your Content Sharable?

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals. That’s almost a quarter of ALL web traffic coming from Facebook alone.…

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Copyright 101: Basics of Avoiding Content Marketing Lawsuits

Before we begin, an important disclaimer: I am not a lawyer, and the following does not constitute legal advice. Seek legal counsel if your company is dealing with any kind of lawsuit. “Hey, this was on the Internet, we can use it as long as we give credit, right?” Few sentences in the English language have…

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