Category Archive for: Content Marketing

Beginner’s Guide to Blogging 7/10: The Picture

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Seven Principles of Content Marketing

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers continue to place a premium on content creation. That said, many practitioners are still looking for the basics, so let’s dig into seven principles of content marketing. Follow a 70/30 Rule – 70% of content curated, 30% branded.  Why?…

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Should you issue press releases to win at Google News?

Should you issue press releases to win at Google News? Last week, Reuters reported the following: A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic and risks…

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The Facebook Paradox, Part 2: No Free Lunch

In the previous post, we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context. May 2012:…

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Play #PRBingo With Top 50 Most Used Words in Press Releases!

Every year, SHIFT Communications releases its Top 50 Most Used Words in Press Releases. We look at thousands of releases, analyze millions of words, and come up with the words that you use most when you write a press release. This year, we wanted to add some fun to the list and encourage you to…

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Is Your Content Sharable?

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals. That’s almost a quarter of ALL web traffic coming from Facebook alone.…

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Copyright 101: Basics of Avoiding Content Marketing Lawsuits

Before we begin, an important disclaimer: I am not a lawyer, and the following does not constitute legal advice. Seek legal counsel if your company is dealing with any kind of lawsuit. “Hey, this was on the Internet, we can use it as long as we give credit, right?” Few sentences in the English language have…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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The Recipe for a Good Newsletter

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter…

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