Category Archive for: Content Marketing

4 Ways to “Automate” Good Design with Canva

You’ve probably realized by now that at SHIFT, we like to work smarter, not harder. That’s why we try to automate our work when possible. For certain tasks, automation is obviously appropriate – the work is repetitive and clearly defined. However, for other tasks, finding a faster way to do things can be challenging. It’s…

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of…

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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The Beginner’s Guide to Blogging 9/10: In Media Res

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Facebook Notes and the Lazappalinari Cocktail: An SEO Test

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Everything from style to layout to font choices shouts the…

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Identify trends to become a thought leader

Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment, or take the lead in an innovative PR environment. What does it mean to be a thought leader, and how do you become one? Recall that our definition…

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You’re the #1 SEO loser.

I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling?  I decided to do what any normal person would do; I would hit up Google for the answer. It has become a social norm to “Google It”…

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Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.” So, say you have a blog, but you want to take it to the next level…

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Content Strategies in 2015: Make it Visual, Make it Mobile

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies.  Most of these posts center on questions around things like content volume, distribution, channel selection and engagement metrics.  Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last…

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Content Gut Check

Do you want potential customers to read your content? Do you want them to share your blog post? Do you want them to like your recent Facebook post? If so, I have a secret for you… Stop creating ads. Start creating content. Consumers are inundated with ads all day long, in almost every facet of…

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