Category Archive for: Content Marketing

Content Marketing Agency

6 Questions To Ask A Content Marketing Agency Before Hiring

Managing all components of a successful marketing strategy has become a juggling act in the 21st century. How can one organization possibly keep every ball in the air between social media management, e-mail marketing campaigns, and, especially, SEO?  Hence, why hiring a content marketing agency is becoming the new norm with 73 percent of major…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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State of Social Facebook

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

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blogging

How to Use Blogging & PR to Reach New Audiences

Many companies come to us ready to invest in earned media to ensure they’re top-of-mind for sales deals and RFPs. In my experience, many of those companies aren’t putting the same resources into blogging – posting once every few weeks, or not at all. But they should be. While PR is a great tool for…

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Considering PR? Remember, Content is King

Carefully considering the right marketing or public relations strategy is vital. My colleague, Jess Crawford, recently blogged about When to Wait on Investing in a PR Program and this blog will briefly explore content, but let’s take a look into why content is so crucial for PR efforts and it is truly the King. Content…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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Content Strategy

Finance Marketing: How to Create a New Digital Content Strategy

Before diving into a new content strategy, don’t miss the first blog in this series here — where we explore the four obstacles facing finance marketing departments, preventing them from truly performing to the fullest potential. When one typically thinks of finance companies, a few key terms may come to mind – traditional, convoluted, and money-making. These…

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best of q3

SHIFT Archives: The Best of Q3 2016

As each year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for…

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international content marketing

Will it Play In Peoria and Cut it in Cape Town? Five Tips for Mastering International Content Marketing

We live in strange times right now. Western nations seem to be undergoing acrobatic feats of existential soul-searching on if the future lies in greater or less global collaboration. Brexit sent shockwaves around the world, and ongoing discussions about immigration and free trade are bringing the value of globalization into question for some. While it’s…

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Public relations struggling with the content avalanche

Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone. We now compete for share of voice, share of eye, and share of mind with millions of…

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