Category Archive for: Content Marketing

Influencer Marketing

Is Scrutiny On Influencer Marketing Compliance Becoming More Intense?

As the adoption of influencer marketing continues to rise, so too does the scrutiny of the practice. For more than a year, the FTC has made it clear to brands and marketers that disclosure is critical. These compliance standards also apply to brands running their programs through ad agencies or public relations firms as they’re…

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How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017, I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been…

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topic clustering

How Topic Clustering Can Simplify Your Content Plan

If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do. After all, there is mounting evidence that doing so will boost your Google results tremendously when you organize your content in this way. So, you’re going to have to embrace this new way of doing…

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transform your content marketing

10 Ways to Transform Your Content Marketing in 2018

Content marketing and its tools and trends are evolving more than ever before. This marketing and advertising technique which is used by B2B and B2C companies all over the world is no longer what it was a few years ago. The focus of marketers has shifted to content because they know and understand that this…

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MozRank vs. MozTrust

MozRank vs. MozTrust: What’s the Difference & What Does It Mean For SEO?

Moz is one of the leading SEO tool providers. Its features are used to extrapolate key information and various metrics that can help us optimize our content marketing strategies. Moz offers a plethora of tools, providing us valuable data to glean invaluable insights. MozTrust and MozRank are just two of many metrics provided on the…

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Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

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writing errors

8 of the Most Common Writing Errors

Writing is one of those skills that can enhance the possibilities of your success, no matter what you do for a living. With the increased use of social media and texting, many of us have restricted ourselves to simplified spellings, pro-slang words, or we can say a form of “newspeak” from 1984, the dystopian novel…

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Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Planning Content

Why Planning Content Is More Important Than Producing It

In the information age, producing it has become almost a requirement for a company to be found on the internet. However, what many forget is that planning content is so much more important than creating it. What to consider before producing? There are those who create content just to fill a gap, but there are…

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