Category Archive for: Content Marketing

MozRank vs. MozTrust

MozRank vs. MozTrust: What’s the Difference & What Does It Mean For SEO?

Moz is one of the leading SEO tool providers. Its features are used to extrapolate key information and various metrics that can help us optimize our content marketing strategies. Moz offers a plethora of tools, providing us valuable data to glean invaluable insights. MozTrust and MozRank are just two of many metrics provided on the…

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Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

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writing errors

8 of the Most Common Writing Errors

Writing is one of those skills that can enhance the possibilities of your success, no matter what you do for a living. With the increased use of social media and texting, many of us have restricted ourselves to simplified spellings, pro-slang words, or we can say a form of “newspeak” from 1984, the dystopian novel…

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Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Planning Content

Why Planning Content Is More Important Than Producing It

In the information age, producing it has become almost a requirement for a company to be found on the internet. However, what many forget is that planning content is so much more important than creating it. What to consider before producing? There are those who create content just to fill a gap, but there are…

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link building

5 Major Link Building Mistakes Every SEO Professional Should Avoid in 2018

Talk to any SEO consultant about promoting your website, and they will tell you about the importance of link building. It always remained as one of the most prominent strategies in terms of organic SEO. Google also confirmed that link building is one of the two top ranking factors they consider. If you are planning…

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consumer PR

2018 Predictions: Consumer PR Edition

It’s hard to believe that 2017 has come and gone. Between “fake news,” Oscar mix-ups, and an adorably blundered BBC interview, it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Owned Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media Media monitoring has traditionally been focused on digesting and interpreting text. As the dominant…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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