Category Archive for: Community

‘Twas the night before Christmas…

… the stockings were hung on the whiteboards with care in the hopes that St. Nicholas would erase all tasks there. The employees were home, all snug in their beds While visions of media hits danced in their heads. Happy Christmas Eve from SHIFT Communications!

The danger of the single influencer

Want to know one of the hidden dangers of influence marketing? Believing in the single person influencer at the expense of the velvet rope community. If you’re unfamiliar with the term, the velvet rope community is an online (or offline) community that has an exclusive membership. By this, I mean that the general public isn’t…

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