Category Archive for: Client

Industry Prediction

How Do You Make a Good Industry Prediction?

It’s the start of 2018, and many PR pros (if you haven’t already) are sharing their clients’ industry predictions with media. The idea of your client making predictions about what’s ahead over the next year sounds simple, right? After all, your clients live and breath this type of thinking all year long, which means you’re…

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b2b trends

B2B Trends Seen in Austin, TX

Austin, Texas is undoubtedly a melting pot of self-proclaimed “weirdness.” The flair of our city is influenced by the 150 people moving to Austin everyday; everyone from musicians, to tech gurus and California hipsters have left their boot marks on the culture of this city. At the SHIFT ATX office, our client portfolio is just…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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NYC Consumer PR

NYC Consumer PR Trends, Key Moments and Lessons Learned in 2017

The SHIFT NYC consumer PR team cooked up another strong showing in 2017, keeping our clients’ brands in the hearts and minds of consumer lifestyle and technology reporters. Against the head winds of an ever-shrinking pool of media outlets, an influx of hard news and an uncertain political climate, the team rolled up its sleeves…

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integrated campaigns

Package Theft: A Case Study on the Successes of Integrated Campaigns

Recently, we ideated and executed an integrated campaign on the topic of package theft in the United States for our client, Blink. As a thought leader in the home security space, Blink coined the Thursday following Cyber Monday as “Package Theft Thursday” to highlight the heightened risk of stolen packages following consumers’ spike in online…

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client-service-business

What It Means to be in a Client Service Business

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan…

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client event

Does Your Client’s Event Have PR Value? A Strategic Checklist

“We’re hosting an event. Will you come?” – Client A seemingly easy question, with a not-so-easy-answer. Yes, getting out of the office to attend a client event may seem like a welcomed change, but it could also lead to headaches down the road if you’re not thinking about the event strategically. So, before you say…

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biotech week boston

Thought Leadership Series: Celebrate Science During Biotech Week Boston

The Life Sciences Hub Boston has gained a reputation as one of the hottest, most dynamic life sciences marketplaces through its density of world class hospitals, research facilities, and biotech stalwarts such as Shire and Vertex. The Mayor of Boston, Marty Walsh, stressed this fact recently saying, “[Boston is] America’s startup city and lead in…

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healthcare innovation

Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Challenging Established Perceptions Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. On the other, venerable brands may perceived with…

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The Thrill of Solving: Alteryx Inspire 2017

In a whirlwind two days in Las Vegas, I reaffirmed my belief in the future of analytics and its potential to change businesses for the better. I attended Alteryx Inspire 2017, a client of SHIFT Communications, to see what one of the leading business intelligence and data analytics companies in the world was up to.…

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