Category Archive for: Careers

1:1 meetings

Making the Most of 1:1 Meetings

Here at SHIFT we have a long tradition 1:1 meetings (which are exactly what they sound like, meeting one-on-one!). We like to ensure all members of the team have face time with managers to express concerns, work through problems, or just get to know each other better. As my team has grown and more of…

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ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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Facebook jobs

Facebook Jobs for Employees

Years ago it was seen as ridiculous for businesses to have a Facebook account. Now it is practically unheard of for businesses NOT to have an account. The lines between business and personal use of Facebook have been blurred, is job-hunting the next logical step? Last time we explored how Facebook Jobs worked for the…

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Facebook Jobs Employers

Facebook Jobs for Employers

You’re generally encouraged to keep your Facebook life separate from your work life. But Facebook is looking to blur those lines with their new Jobs feature. They tout the ease of use as a benefit for both employers and potential employees, but is it really? In this two part series, we’ll explore how the Facebook…

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From Intern to AC

Intern to AC: The Four Tips You Need to Know

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert,…

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HR PR

Why HR-PR Should be a Pillar of Any Program

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused…

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Public Relations Majors

What Should Public Relations Majors Really Be Studying in School?

Oh, college. I look back on my university years fondly. (Go Terriers!) We put a lot of money into going to school and getting a degree, and it’s often interesting to look back and see which courses really prepped us for post-grad life. As I thought about it – some of my answers surprised me…

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What it Takes to be in PR

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four…

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Closing the PR/Marketing Knowledge Gap for Emerging Communicators

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. The group was engaged, curious and thoughtful in their desire to learn more – their very attendance was a commitment to growing the fundamental skills needed…

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