Category Archive for: Careers

What it Takes to be in PR

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four…

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Closing the PR/Marketing Knowledge Gap for Emerging Communicators

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. The group was engaged, curious and thoughtful in their desire to learn more – their very attendance was a commitment to growing the fundamental skills needed…

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Happy First Birthday, SHIFT Austin!

Over the past 5 years, I was asked on a monthly basis whether I was aware of what a great, promising market Austin, Texas would be for SHIFT. “Austin is growing like crazy!” “SXSW!” “Breakfast tacos!” “When are we gonna do this?” My reply until a year ago? “Show me a sustainable business plan and…

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National Flex Day: SHIFTers Share Why They Flex

When you think of October, you probably think of falling leaves and Halloween. But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. That day is today, October 20! According to a recent article, eighty…

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3 Challenges Every Entry Level PR Pro Faces

Getting your first PR job, or any job for that matter, can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will have provided you with some skills needed to navigate the workplace, there are a number…

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Keeping It Fresh 10 years Into A Gig

The number one question I get when I turn the it over to job applicants is a variation of why I’ve stayed with SHIFT this long (I completed – gasp – 10 years this week). The short answer is it’s equal parts culture, opportunity, flexibility, mentors and team members. It’s hard not to sound like…

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The Top 5 Skills That Young (And All) Communicators Should Develop

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with…

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