Category Archive for: Careers

Thankful

SHIFTers Give Thanks

Let’s face it: 2017 has been a doozy. After the hurricanes, political upheaval and Friday Night Lights being taken off Netflix (Say it ain’t so, coach!), many are ready to turn their calendars to 2018 and start fresh. However, now that we’re reaching the end of the year, ‘tis the season to focus on all…

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senior-executive

8 Insider Secrets for Meeting with a Senior Executive

The older I get, the more I care about the next generation of PR pros and their career development. This may stem from having teenage children; I worry about their preparation for life, their careers, and their happiness. Thus, I happily offer college students and new graduates some hard-won wisdom whenever they ask. Here’s what…

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Management Corner: How to Keep Your Team Motivated

It’s Q4 and if you work at an agency, that means it’s chaotic. You’re wading through new business prospects and trying to serve your existing client base. Your clients are trying to sort through strategic planning, contract renewals and resetting expectations for the new year. You and your team need each other more than ever…

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1:1 meetings

Making the Most of 1:1 Meetings

Here at SHIFT we have a long tradition 1:1 meetings (which are exactly what they sound like, meeting one-on-one!). We like to ensure all members of the team have face time with managers to express concerns, work through problems, or just get to know each other better. As my team has grown and more of…

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ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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Facebook jobs

Facebook Jobs for Employees

Years ago it was seen as ridiculous for businesses to have a Facebook account. Now it is practically unheard of for businesses NOT to have an account. The lines between business and personal use of Facebook have been blurred, is job-hunting the next logical step? Last time we explored how Facebook Jobs worked for the…

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Facebook Jobs Employers

Facebook Jobs for Employers

You’re generally encouraged to keep your Facebook life separate from your work life. But Facebook is looking to blur those lines with their new Jobs feature. They tout the ease of use as a benefit for both employers and potential employees, but is it really? In this two part series, we’ll explore how the Facebook…

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From Intern to AC

Intern to AC: The Four Tips You Need to Know

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert,…

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HR PR

Why HR-PR Should be a Pillar of Any Program

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused…

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