Category Archive for: Brand

SHIFT 10th Anniversary Series: More Than Work

Happy 10th anniversary, SHIFT Communications! This April, in honor of SHIFT’s journey from small start-up to well-respected bi-coastal integrated communications agency, we will be featuring weekly posts from SHIFT staff members describing the experience and challenges along the way. Today we feature Mike Fearon, an Account Manager in our Boston office. Flashback to February 2008.…

Read More →

SHIFT 10th Anniversary series: Best Day Ever

Happy 10th anniversary, SHIFT Communications! This April, in honor of SHIFT’s journey from small start-up to well-respected bi-coastal integrated communications agency, we will be featuring weekly posts from SHIFT staff members describing the experience and challenges along the way. Today we feature Karly Bolton, an Account Executive in our San Francisco office. I can be…

Read More →

Announcing SHIFT Coffee Shops!

FOR IMMEDIATE RELEASE # # # Boston, MA (April 1, 2013) – SHIFT Communications announced today that the public relations firm is diversifying its lines of business outside of traditional and social PR with a new line of branded coffee shops aimed at promoting face-to-face communications. SHIFT CEO and Chief Barista Todd Defren said, “Our…

Read More →

Is PR measurable or unmeasurable? Wrong question!

Much ado has been made of varying perspectives on whether public relations is measurable or not. The short answer is that yes, it’s eminently measurable in every way. Some ways are deeply impractical, but they are measurable and quantifiable with infinite time and resources. Even brand equity itself has a number of valuation models, from…

Read More →

What’s missing from share of voice

One of the most popular metrics used in the public relations world is called share of voice. If you’re unfamiliar with the term, it’s defined as the number of conversations being had about your brand, divided by the total number of conversations about your topic, industry, or niche. Share of voice is notoriously difficult to…

Read More →

Back to Top