Category Archive for: Brand

4 Tips for Engaging Celebrities and PR

Are you trying to add a little spark to your brand? Last month, the SHIFT consumer team joined the Publicity Club of New England and members of the Boston PR community at Wayfair.com’s offices to discuss how celebrities can help super-charge your campaigns and help maximize brand exposure. The lively discussion was titled “Leveraging Celebrities…

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How is brand journalism different from marketing?

Steve Robinson asked in our last post on Brand Journalism: I’d love to hear more on your perception of the subtle differences between inbound marketing, content marketing, and brand journalism. It seems that this new term is an attempt to legitimize what has already been here for a few years and dress it up a…

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Public Comments, Online Comments and Public Relations

“If you don’t have anything nice to say, don’t say anything at all.” – Jacqui Rivait As a company spokesperson, whether the CEO of a Fortune 500 company, a clothing designer who makes outrageous remarks about tragedies to profit, or a person who says the wrong thing at the wrong time; saying things that aren’t nice…

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Google Only Wants to Kill Bad PR Agencies

Or Google’s Dark Secret? Photo Credit: Karen Roe via Compfight cc Over the past couple weeks, we’ve gotten a lot of questions regarding the way to use links in press releases so as not to make the big green Google giant mad. To be clear, Google isn’t fighting a war against public relations companies, they’re…

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Digital Health Startup Name Generator

As Jonah Comstock pointed out, we know we are getting close to peak Digital Health because the names are starting to collide – literally and figuratively. It’s getting harder and/or slightly obvious to come up with a catchy title for your app, product or other digital health device. With that in mind, as a free…

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New product launch PR is like your garden

Over the weekend I swung by my local home improvement store. In the garden center section, they had lots of plants for sale, everything you’d want to make for a great summer garden. Tomato plants, cucumber plants, herbs of all kinds, you name it, it was potted and ready for you to take home. Then…

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The danger of “ship it now”

One of the mantras in the modern day marketing and public relations world is “Ship it now!” and its variants, based on the idea that a good idea in production is better than the perfect idea never produced. There is absolute truth to the idea that best is the enemy of good and that great…

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SHIFT 10th Anniversary Series: Later Fast

Happy 10th anniversary, SHIFT Communications! This April, in honor of SHIFT’s journey from small start-up to well-respected bi-coastal integrated communications agency, we will be featuring weekly posts from SHIFT staff members describing the experience and challenges along the way. Today we feature Danielle Mancano, an Account Director in our New York office. Was it Bob Dylan or…

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3 Steps to Building Great Company Culture

Aside from developing best practices to overcome challenges in our growth, SHIFT also places a large emphasis on building a fun and innovative agency culture. We believe that fostering a fun environment leads to motivated employees and great results! Here’s how you can build your own unique company culture as well: Step 1: Define your values…

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5 Tips for Overcoming Challenges in Company Growth

In the past 10 years, SHIFT Communications has grown from a small, boutique agency to a well-respected, prominent player in public relations (including being awarded 2012 Digital Social Agency of the Year). One of the biggest challenges that SHIFT – or any growing agency – faces is adopting best practices for operational management of the…

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