Category Archive for: Brand

Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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Company culture

How Your Company Culture Can Become a Marketing Tool

Companies use marketing to attract new customers, retain current customers and to study what works and what doesn’t. There seems to be a new marketing strategy popping up: the idea that a business needs to market themselves and their company culture. Company culture, as defined by Andrew Hartley, director of alternative board at Bradford West,…

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Learn from Luxury brands

What Social Media Marketers Can Learn from Luxury Brands

When implementing strategies that involve social media optimization, experts can use a software program that offers detailed statistics, post videos that feature a company’s products, add reviews that describe services that a business offers, evaluate the strategies that competitors utilize, offer rewards for individuals who buy the company’s products and examine the interests of potential…

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brand reputation

6 Steps To Protect Brand Reputation

Brand reputation is the cornerstone of trust and power. It is the deciding factor for all credibility, gain, and opportunity. It is how we are perceived and remembered. Reputation is a legacy. And the best part? We control it. But what happens when our brand is in peril? How do we avoid a potential blunder?…

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consumer PR

2018 Predictions: Consumer PR Edition

It’s hard to believe that 2017 has come and gone. Between “fake news,” Oscar mix-ups, and an adorably blundered BBC interview, it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending…

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digital signage

Digital Signage: the Ultimate Mode of Marketing Your Retail Business

Is your business beginning to pick up? Are you looking for ways of catching up with your competitors? Do you want to create attention grabbing digital signage in your place of business? Then this is certainly a good read for you. Small and medium retailers often struggle to compete with competitors. It is in times…

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Company Growth

5 Tips for Overcoming Challenges in Company Growth

In the past 15 years, SHIFT Communications has experienced substantial company growth — going from a small, boutique agency to a well-respected, prominent player in public relations (including being awarded 2017 Stevie Awards’ Most Honored Public Relations Agency). One of the biggest challenges that SHIFT – or any growing agency – faces is adopting best…

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Narrative Development

Combining Art and Science in the Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one…

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How to Organically Market Your Brand on Instagram

Today’s blog was originally published via Market Inspector – enjoy!  Want to grow your brand presence on Instagram? You’re in luck. Instagram allows businesses and brands to market themselves without having to buy ads and spend a fortune. It has been a great marketing tool for many brands that are looking to build their online fan base,…

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