Category Archive for: Brand

consumer PR

2018 Predictions: Consumer PR Edition

It’s hard to believe that 2017 has come and gone. Between “fake news,” Oscar mix-ups, and an adorably blundered BBC interview, it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending…

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digital signage

Digital Signage: the Ultimate Mode of Marketing Your Retail Business

Is your business beginning to pick up? Are you looking for ways of catching up with your competitors? Do you want to create attention grabbing digital signage in your place of business? Then this is certainly a good read for you. Small and medium retailers often struggle to compete with competitors. It is in times…

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Company Growth

5 Tips for Overcoming Challenges in Company Growth

In the past 15 years, SHIFT Communications has experienced substantial company growth — going from a small, boutique agency to a well-respected, prominent player in public relations (including being awarded 2017 Stevie Awards’ Most Honored Public Relations Agency). One of the biggest challenges that SHIFT – or any growing agency – faces is adopting best…

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Narrative Development

Combining Art and Science in the Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one…

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How to Organically Market Your Brand on Instagram

Today’s blog was originally published via Market Inspector – enjoy!  Want to grow your brand presence on Instagram? You’re in luck. Instagram allows businesses and brands to market themselves without having to buy ads and spend a fortune. It has been a great marketing tool for many brands that are looking to build their online fan base,…

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Brand Image

Clean Up Your Brand Image: 5 Tips From a Waste Industry Marketer

Waste Management may not be a glamorous industry, but everybody needs to deal with trash. When I joined Waste Industries in 2016, I was transitioning from a small-agency lifestyle to a big corporate entity. As a Digital Strategist, I was responsible for enhancing our brand image while ushering the company into the modern era of…

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Celebrity Ambassador

Consumer Corner: Selecting the Right Celebrity Ambassador

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it,…

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SHIFTxSW Part II: Brands on Parade

It is no surprise that Austin’s landscape creates an ideal mural for brands coming to SXSW. At the blink of an eye pop-up displays appear on almost every corner, live music is heard every few feet, and shops and restaurants transition to scenes directly from upcoming movies or TV programming. YouTube, Twitter, Dell, Amazon, Gatorade…

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SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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the next big social media network

The Next Big Social Network Does Not Exist

One of the questions we are asked the most about social media is “what’s the next big thing”? What’s the next big social network? Where should companies be looking next? How can we get ahead of the curve and find the next Facebook, the next Instagram, etc.? The answer may be a bit disappointing. Facebook…

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