Category Archive for: Blogging

Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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New Webinar: ABCs of Marketing Your Blog and Brand

Building a brand with a blog takes a lot of time and effort, and results aren’t always immediately obvious. However, a blog is one of the cornerstones of content marketing. Without it, you lose the opportunity to attract new audiences while your website’s SEO rankings suffer from the lack of fresh content. How can you turn your…

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Public Relations and Media Relations: What’s the difference?

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society…

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Did blogging challenge mainstream media?

As is his wont, Tom Foremski has once again inspired me to take pen to paper; this time in response to his recent, somewhat wistful article: “Blogging failed to challenge mainstream media.” I have seen various responses to Tom’s post, the key theme being: “did we (early bloggers) make a difference?” It’s easy to suggest,…

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SHIFT’s Worst 10 PR Posts from 2013

In the spirit of looking back over 2013, not everything was wine and roses. Some posts simply didn’t bring the love. Here are the 10 worst performing by page visits and time on page: The Fiction Of The Quick Hit In PR 3 Categories Of PR And Earned Media Cooking With Your PR And Marketing…

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How to measure the PR value of a blog

We were asked an interesting question recently about placements on blogs and their impact: “How do you measure the PR value of a blog?” Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in…

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How to blog in 5 minutes a day

One of the most common things I hear about content creation for the purposes of marketing and PR is that there’s no time to create content. No time to blog, no time to create, no time to get things done. Here’s a simple, foolproof method for blogging that you can do every day if you…

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