Category Archive for: Blogging

SHIFT’s Worst 10 PR Posts from 2013

In the spirit of looking back over 2013, not everything was wine and roses. Some posts simply didn’t bring the love. Here are the 10 worst performing by page visits and time on page: The Fiction Of The Quick Hit In PR 3 Categories Of PR And Earned Media Cooking With Your PR And Marketing…

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How to measure the PR value of a blog

We were asked an interesting question recently about placements on blogs and their impact: “How do you measure the PR value of a blog?” Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in…

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How to blog in 5 minutes a day

One of the most common things I hear about content creation for the purposes of marketing and PR is that there’s no time to create content. No time to blog, no time to create, no time to get things done. Here’s a simple, foolproof method for blogging that you can do every day if you…

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