Category Archive for: Blogging

Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

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writing errors

8 of the Most Common Writing Errors

Writing is one of those skills that can enhance the possibilities of your success, no matter what you do for a living. With the increased use of social media and texting, many of us have restricted ourselves to simplified spellings, pro-slang words, or we can say a form of “newspeak” from 1984, the dystopian novel…

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blogging

4 Reasons Why Blogging Can Be a Tool For Making You a Better Academic Writer

All around the globe, it is not strange to find academics being advised to take to blogging more in order to more efficiently communicate the topics that they are researching. This is just one of the many outcomes that blogging can have on a writer. The main reason behind this is that blogs are platforms…

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7 Killer Tips to Become a Professional Vlogger

As public relations and marketing professionals, we are constantly thinking about what more we can do for our clients. We are looking at ways to make our clients better thought leaders or build new content for marketing purposes. Why not help some clients start a vlog? A vlogger is a profession where one creates a…

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Business-Blog

How to Generate Content for your Business Blog

One of the biggest ways to differentiate your company in today’s age of aggressive digital marketing is to use creative and original content to attract new customers, engage existing clients and establish credibility and trust within your market. After all, nearly 2 million blog posts are written every day and if you can’t differentiate yourself…

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accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

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blogging

How to Use Blogging & PR to Reach New Audiences

Many companies come to us ready to invest in earned media to ensure they’re top-of-mind for sales deals and RFPs. In my experience, many of those companies aren’t putting the same resources into blogging – posting once every few weeks, or not at all. But they should be. While PR is a great tool for…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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