Category Archive for: Blogging

What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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The Tale of #Twitter10K: Fact or Fiction?

Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? One word: MONEY. Over the past 10 years, Twitter’s popularity (and stock price) has…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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The Beginner’s Guide to Blogging 9/10: In Media Res

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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You’re the #1 SEO loser.

I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling?  I decided to do what any normal person would do; I would hit up Google for the answer. It has become a social norm to “Google It”…

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Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.” So, say you have a blog, but you want to take it to the next level…

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Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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