Category Archive for: Blogging

7 Killer Tips to Become a Professional Vlogger

As public relations and marketing professionals, we are constantly thinking about what more we can do for our clients. We are looking at ways to make our clients better thought leaders or build new content for marketing purposes. Why not help some clients start a vlog? A vlogger is a profession where one creates a…

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Business-Blog

How to Generate Content for your Business Blog

One of the biggest ways to differentiate your company in today’s age of aggressive digital marketing is to use creative and original content to attract new customers, engage existing clients and establish credibility and trust within your market. After all, nearly 2 million blog posts are written every day and if you can’t differentiate yourself…

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accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

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blogging

How to Use Blogging & PR to Reach New Audiences

Many companies come to us ready to invest in earned media to ensure they’re top-of-mind for sales deals and RFPs. In my experience, many of those companies aren’t putting the same resources into blogging – posting once every few weeks, or not at all. But they should be. While PR is a great tool for…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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The Tale of #Twitter10K: Fact or Fiction?

Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? One word: MONEY. Over the past 10 years, Twitter’s popularity (and stock price) has…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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