Category Archive for: b2b

Bucking the Valley Startup Trend

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. Today’s startups have an expanded, legitimate and thriving list of options on where to set their roots. A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in…

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b2b security vendors

B2B Security Vendors: Prepare for Scrutiny

Growing Skepticism Toward Vendors’ Claims Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.…

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Media Tips

Three Media Tips for Your B2B PR Program

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. That’s where we come in. A well-rounded PR program will have a steady flow of coverage, even in between news cycles, across business and trade…

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