Category Archive for: Artificial Intelligence

Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

Read More →

What Do Voice Technologies Mean for Data and Marketing?

Voice commands, interactions and support are all part of a relatively new interface born from the connected device market. Of course, they also borrow from the big data industry, thanks to source systems or software that tap into massive troves of data. Google Home and Amazon’s Echo — Alexa — for instance, rely on contextual…

Read More →

best of q2 content

SHIFT Archives: The Best of Q2 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

AI features

The Year AI Features Dominated the Media

At the end of last year, Fortune predicted that 2017 would be the year of artificial intelligence (AI). Boy, were they right. Whether it was new AI features in Amazon’s AWS cloud offering, Facebook’s use of AI to fight suicide or Elon Musk’s claim that AI will cause WWIII, there was rarely a day –…

Read More →

AI in healthcare

The State of AI in Healthcare

There is no doubt as to whether artificial intelligence is poised to disrupt an array of industries and disciplines – be it marketing or healthcare. AI holds the potential to address massive pitfalls specific to healthcare – ranging from administrative tasks like speeding the input of patient notes into the electronic health record, to clinical…

Read More →

ibm cdo strategy summit

IBM CDO Strategy Summit Roundup

The IBM Chief Data Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Data Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn…

Read More →

predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 5

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction Part 2: Pre-Requisites to Predictive Analytics for PR Part 3: Predictive Analytics for PR, Applied Part 4: Where Predictive Analytics for PR Goes Wrong Now that we’ve surveyed…

Read More →

predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 4

In the last post, we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?…

Read More →

artificial intelligence coverage

4 Smart Strategies For Securing Artificial Intelligence Coverage

Artificial Intelligence Coverage Overload Read any publication today and you will find an array of artificial intelligence coverage articles. From Elon Musk’s bold statements about artificial intelligence’s (AI) role in a potential World War III to IBM’s recent $240 million investment in the future of AI, the technology’s promises, benefits, and concerns have captured the…

Read More →

predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 3

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations The purpose of public relations is to generate awareness and…

Read More →

Back to Top