Category Archive for: Analytics

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Be dedicated in heart. Citizen analysts are dedicated in heart. To have dedication and heart is to have more than persistence—it is to care, to be emotionally…

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of…

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The Citizen Analyst Manifesto, Part 1: Introduction

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis. These tools were previously the domain of only the wealthiest mega-corporations, but are now broadly available to…

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State of Social Q3 2015: Twitter Flatlines Growth

The 140 character social network released its Q3 2015 earnings. How is everyone’s favorite blue bird doing? Growth The growth story is what has investors spooked: growth in the user base has been flat for the last two quarters. As shown above, the growth in the last two quarters hasn’t even cracked 1%. Mobile growth…

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The Exciting Technology In Back to the Future No One Noticed

If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. While we wait, let’s discuss the future. Or at least, the future predicted and represented in “Back to the Future: Part II”. The movie predicted a lot of real world technological advancements, such as…

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Getting Your PR Measurement Program in Shape for 2016

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and metrics are at the center of that effort. How can you showcase your…

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How to help sales and PR speak the same language

What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive. Why is this the case, when there are ways…

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Google Analytics Quiz

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means. Think you’ve got the chops to tackle Google Analytics’ toughest…

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Identify trends to become a thought leader

Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment, or take the lead in an innovative PR environment. What does it mean to be a thought leader, and how do you become one? Recall that our definition…

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What Facebook Dislikes Could Mean for Data-Driven Marketers

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose. Says Zuckerberg via CNBC: ‘”People have…

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