Category Archive for: Analytics

An Analytics Christmas Carol

  Are your website numbers turning into a real Ebenezer Scrooge? Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends The Ghost of Christmas Past showed Scrooge how things used to be long ago. If your content marketing…

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How powerful are your influencers?

Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care in choosing them. As part of our READ framework for…

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The Citizen Analyst Manifesto, Part 5: Seek truth in your data

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Seek truth in your data, yet not hold it too high. When we talk about data, we’re talking about truth. The truth that lies in a set…

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The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Speak humbly, but with insight. We live in a world of informational recklessness. Data is twisted and perverted to serve specific purposes. Unsubstantiated claims are the norm.…

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The Citizen Analyst Manifesto, Part 3: Dedicated in heart

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Be dedicated in heart. Citizen analysts are dedicated in heart. To have dedication and heart is to have more than persistence—it is to care, to be emotionally…

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of…

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The Citizen Analyst Manifesto, Part 1: Introduction

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis. These tools were previously the domain of only the wealthiest mega-corporations, but are now broadly available to…

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State of Social Q3 2015: Twitter Flatlines Growth

The 140 character social network released its Q3 2015 earnings. How is everyone’s favorite blue bird doing? Growth The growth story is what has investors spooked: growth in the user base has been flat for the last two quarters. As shown above, the growth in the last two quarters hasn’t even cracked 1%. Mobile growth…

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The Exciting Technology In Back to the Future No One Noticed

If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. While we wait, let’s discuss the future. Or at least, the future predicted and represented in “Back to the Future: Part II”. The movie predicted a lot of real world technological advancements, such as…

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Getting Your PR Measurement Program in Shape for 2016

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and metrics are at the center of that effort. How can you showcase your…

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