Category Archive for: Analytics

The Sorry State of Social Media Engagement

Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…

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Google Analytics DEmo Account

Why PR Pros Need The New Google Analytics™ Demo Account

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and…

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Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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State of Social Twitter

State of Social 2Q 2016: Twitter’s Endless Plateau

The 140 character social network released its Q2 2016 earnings. How did everyone’s favorite short attention span social network fare? Let’s check the numbers. Audience Growth After relatively robust growth in Q1, Q2 returned to more modest growth, not even cracking 1% quarter-over-quarter growth. Twitter added only 3 million new users (which, in the scheme…

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Google Analytics for PR Pros

Why Google Analytics is a PR Professional’s BFF – Part 2

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. From being able to identify which pieces of earned coverage drove the most traffic to a client’s website to analyzing data that can be used to make strategic program decisions, the initial…

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SWOT analysis

Think You Don’t Need a SWOT Analysis? Think Again.

You’ve probably heard the term “SWOT,” but maybe you’re not totally sure what it is or why you should care about it. A SWOT analysis is an easy way to get yourself organized when developing an actionable plan. What is a SWOT analysis? SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. This structured planning…

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Measure Social Media Google Analytics

Three Ways to Measure Social Media Activity with Google Analytics

Why bother with social media? What are Twitter and Facebook doing for my bottom-line? If you run social media campaigns for your clients or your brand, you’ve probably heard those questions before. And sure, from basic Twitter Analytics and Facebook Insights you can tell your client you’ve received X number of clicks or generated Y…

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Google Analytics for PR Pros

Why Google Analytics is a PR Professional’s BFF – Part 1

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. Google Analytics is one of our go-to…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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Is there a business case for Snapchat?

Snapchat. The seemingly ubiquitous photo, video, and moment sharing app has marketers abuzz, flocking to the platform as quickly as they can install the app. Is such haste merited? Should we all rush to Snap as quickly as possible? Is there a business case for Snapchat? This is the key question marketers should be asking…

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