Category Archive for: Analytics

impression

What is the value of an impression?

One of the most common PR measurement questions we receive is, “What is the value of an impression?” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a fair bit of nuance to it. Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or…

Read More →

predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 3

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations The purpose of public relations is to generate awareness and…

Read More →

gacp summit

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be…

Read More →

The Data-Driven Now That’s What I Call Music! Guide

This post is a collaboration between trendy, very stylish Millennial marketing analyst Nick Patterson and grumpy old GenXer Christopher Penn. NP: Who remembers the good ole days of taking a trip to the local F.Y.E., snagging the latest and greatest version of the Now That’s What I Call Music! CD, and popping that puppy in…

Read More →

Data-Driven Survival: Titanic Edition

“Mr. Andrews, forgive me. I did the sum in my head and with the number of lifeboats times the capacity you mentioned, forgive me, but it seems that there are not enough for everyone aboard.” – Kate Winslet as Rose DeWitt Bukater in Titanic According to Wikipedia, there were approximately 1,317 passengers and 900 crew…

Read More →

predictive analytics in pr

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good…

Read More →

network graphs

Network Graphs for Data Analysis

Today’s post is from our partner at NATIONAL, Kevin McCann. Enjoy!  I love network graphs. I’m also the kind of person who says things like “I love network graphs” without irony. Take from that what you will. Before I get to why I think they’re great, some basics. What’s a network graph? In muddled layman’s…

Read More →

health information technology

HIMSS BrandHIT Preview: What’s New in Healthcare IT Marketing

Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. What’s new in healthcare IT marketing? This Wednesday kicks off the BrandHIT Marketing Summit in Vegas, a two-day HIMSS event where attendees will discover what’s next in the health information…

Read More →

Connecting PR To Business Results

One of the most common requests I’ve received in my work in public relations is, “how do we connect our public relations efforts to business results?”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations…

Read More →

The Thrill of Solving: Alteryx Inspire 2017

In a whirlwind two days in Las Vegas, I reaffirmed my belief in the future of analytics and its potential to change businesses for the better. I attended Alteryx Inspire 2017, a client of SHIFT Communications, to see what one of the leading business intelligence and data analytics companies in the world was up to.…

Read More →

Back to Top