Category Archive for: Agency Life

Your First 365 Days in PR, Part 3 of 6: Do

Excelling during your first year in PR is all about setting yourself up for success with basic best practices. In this six-part series, we’ll dive into the anatomy of the first 365 days of agency life and share methods for success for each stage. Days 1-30: Learn Days 30-90: Structure Days 90-180: Do Intermission: Battling…

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Coming Home to SHIFT: Part 2 of 2

At this point, I think we’ve all heard about LeBron James’ recent decision to rejoin his former team, the Cleveland Cavaliers. While his homecoming is a relatively rare move in sports, it’s beginning to happen more and more often in the professional world. Here at SHIFT, we place a high value on employees returning to…

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The Balancing “Act”: Finding a Culture That Fits Work-Life Balance

You hear these terms all the time: “corporate culture” and “work-life balance.” But, what is “corporate culture” exactly, and is there really such a thing as “work-life balance”? I remember coming in for my SHIFTern interview a few months ago and hearing a fellow SHIFTer comment that she hates the term “work-life balance.” As she put it,…

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Your First 365 Days in PR, Part 2 of 6: Structure

Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as a massive learning process. Like any complex process, it helps to break it down into stages. In this six-part series, we’ll dive…

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Coming Home to SHIFT: Part 1 of 2

At this point, I think we’ve all heard about LeBron James’ recent decision to rejoin his former team, the Cleveland Cavaliers. While his homecoming is a relatively rare move in sports, it’s beginning to happen more and more often in the professional world. Here at SHIFT, we place a high value on employees “pulling a LeBron”…

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Your First 365 Days in PR, Part 1 of 6

So you’re newly hired at a public relations agency. Congrats! Now the pressure is on. Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as a massive learning process. Like any complex process, it…

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From Journo to PR Pro: Mike Kelly, Senior Account Executive

It’s not every day that journalists make the move to the PR world, but SHIFT Senior Account Executive Mike Kelly did just that. Formerly a producer and content coordinator at NECN, Mike decided to make the transition to the other side of the fence this past June. We wanted to hear first-hand about what the career…

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Sharing Big News

If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and reporters yesterday. Last week, we covered how to prepare for a big announcement like this — but what are some of…

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Interview with PR Practitioner of the Year Matt Trocchio, Part 3 of 4

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. In this part 3 of 4 in our interview series, we talk about what’s working, mistakes made along the way, and 10 years of change. What tip or…

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