Category Archive for: Agency Life

Happy Holidays from SHIFT Communications!

Season’s greetings from SHIFT! As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. The year was an incredible one! In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. We’ve got…

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SHIFT Shares: The Thanksgiving Edition

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it. What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks on both coasts, of course. Fighting fantastic food comas,…

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SHIFT Shares: Websites to Help You Stay Smart

I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. Here at SHIFT, smart isn’t one of our seven values for nothing. While we pride ourselves on our industry savvy, we also have a vested interest…

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Agency Life 101: Nicole Bestard, Account Director

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Nicole Bestard, an Account Director in our NYC office. Nicole gives us insight into the day-to-day as an AD and…

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A Newbie’s Guide to Working Remotely

Working remotely is a reality of today’s workforce. There are arguments for (It’s better for business!) and against (In-office culture is what powers a business!), but there is no denying that telecommuting is a thing. And it’s not going anywhere. This is a topic I’ve become passionate about because, well, I’m a remote worker. I…

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Multitasking (And Cake) is a Lie

We have a lot of things to do on a daily basis. Agency life demands that we divide our attention between multiple clients as well as internal projects that need to be completed. We’ve heard and read a lot about multitasking and there are a lot of folks who are prone to get through the…

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SHIFT Shares: Career Advice

We like to brag about all the smart people we have working at SHIFT, so I thought, who better to tap into for some motivation than my fellow coworkers? I admire all of them, and I wanted to know what advice they’ve been given that has pushed them to succeed day in and day out.…

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Budding PR Pros: Push Yourself To Keep Growing

At a recent staff meeting in SHIFT’s Boston office, our VP of Marketing said to us all with a grin, “When you feel like you’ve learned everything there is out there to learn, that’s when your career is over.” It may have been tossed out casually on a Friday, but it’s absolutely true. At some…

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SHIFTern Tips and Takeaways

Here at SHIFT, we’ve been fortunate to have one kick @$$ intern class after another across our three offices. Our SHIFTerns, as we affectionately call them, go above and beyond what is expected of your typical intern – it’s not all about sending packages or stocking snack closets. We see SHIFTerns as valuable employees, if…

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Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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