Category Archive for: Agency Life

Agency Life 101: Jenny Lafortune, Art Director

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her…

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3 Lessons for First-Time Managers

Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. Seven years into my…

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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal, to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding…

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Better Client Insights Begin With Why

Why? This question is one of the single most powerful tools I use on a daily basis. “Why?” helps me develop knowledge and insight into each of my client’s businesses and programs. The basis for strategic decision-making and accompanying tactics comes from understanding why clients take the actions they do. Last-minute requests have a reason…

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There’s a Ribbon on My Finger

You may not see it, but there’s an imaginary ribbon tied around my left index finger. It reminds me to keep client service top of mind. Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Admittedly, those instances are few and far between, and are…

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There’s No One Path to Agency or Industry Life

As with many industries these days, people come to agency life from all walks. I can personally attest to this after making my way from the world of college athletics (not as an athlete, mind you #NARP) to SHIFT this past year. And I’m not alone. SHIFT has been around for 12 years now, and…

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Agency Life 101: Annie Perkins, Vice President

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated culture. This week, we check in with Annie Perkins, a Vice President in our Boston office. Annie offers insight into what day-to-day life is like as a VP, advice for growing…

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SHIFT Communications: 12 Years and Counting

This week we celebrate the 12th anniversary of the founding of SHIFT Communications. And what a ride it’s been! Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. It was…

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Death to the RFP

This post was originally posted on PR Squared. It’s been updated to reflect the most recent version of our SMNR. A few years ago provocateur Tom Foremski wrote a blog post titled “Die! Press Release! Die! Die! Die!” He talked about how the press release had become a largely meaningless tool, a toothless artifact of…

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Agency Life 101: Kristina Norris, Learning & Development Coordinator

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Kristina Norris, the Agency’s Learning & Development Coordinator based in our San Francisco office. Kristina gives us insight…

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