Category Archive for: Agency Life

Happy First Birthday, SHIFT Austin!

Over the past 5 years, I was asked on a monthly basis whether I was aware of what a great, promising market Austin, Texas would be for SHIFT. “Austin is growing like crazy!” “SXSW!” “Breakfast tacos!” “When are we gonna do this?” My reply until a year ago? “Show me a sustainable business plan and…

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A SHIFTer Tries Skills-Based Volunteering

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. SHIFTers in every office participate using their Volunteer Time Off, or using…

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PR From Afar: Tips for Effective Cross-Office Collaboration

Remote working – whether from home, the local coffee shop, the airport or even from an office in a different city – can offer attractive flexibility for employees. And as companies accepted this change and redefined the ‘what’ and ‘where’ of a workplace, I’m thankful SHIFT Communications is on board. I recently made a personal…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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SHIFT Archives: The Best of Q1 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Five Time Management Tips from an Ex-Barista

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast paced environment prepared me for the jump into…

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SHIFT: Thanksgiving Edition

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it! What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks at all four offices, of course! As the tryptophan…

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Mastering the Small Stuff (It’s Not Really All That Small)

Agency life can be … overwhelming to say the least. Especially if you’re new to it. It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. It’s a fast-paced environment where you’re counted on to become an expert on a number of industries at any one time. Sure,…

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How I Spent My Sabbatical: Reshma Fernandes

A universal reaction to my taking a month-long sabbatical has been a combination of, “What?! How can I get that perk too? Can you get me a job at SHIFT?” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. To the…

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