Category Archive for: Agency Life

Savoring my Sabbatical

One of SHIFT’s core values is #dedicated – to the firm, our clients and our amazing team. One of the newest benefits our progressive agency offers is a sabbatical program. And this August, I enjoyed every minute of it! I started planning a few months ahead. It was so much fun to relish in the…

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Agency Life 101: Julie Staadecker, Account Director

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Julie Staadecker, an Account Director on our Boston consumer team. Julie gives us insight into her role and offers lessons…

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Is Your Practice Group the Best Fit for You?

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Now…

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Keeping It Fresh 10 years Into A Gig

The number one question I get when I turn the it over to job applicants is a variation of why I’ve stayed with SHIFT this long (I completed – gasp – 10 years this week). The short answer is it’s equal parts culture, opportunity, flexibility, mentors and team members. It’s hard not to sound like…

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Best Practices for Choosing a Professional Mentor

I’ve been fortunate to have a kick@$$ mentor here at SHIFT and while with my former employers in the sports communication field. This mentorship has proven invaluable to me as a young professional. In fact, I’ve come to see my mentors as friends in many respects, too. I recently found myself on my soapbox talking…

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Building a “Jungle Gym” for Employees

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone.  As an industry, we know that what we sell – counsel and expertise – walks out the door at the end of each…

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Agency Life 101: Jenny Lafortune, Art Director

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her…

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3 Lessons for First-Time Managers

Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. Seven years into my…

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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal, to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding…

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Better Client Insights Begin With Why

Why? This question is one of the single most powerful tools I use on a daily basis. “Why?” helps me develop knowledge and insight into each of my client’s businesses and programs. The basis for strategic decision-making and accompanying tactics comes from understanding why clients take the actions they do. Last-minute requests have a reason…

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