Category Archive for: Agency Life

National Flex Day: SHIFTers Share Why They Flex

When you think of October, you probably think of falling leaves and Halloween. But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. That day is today, October 20! According to a recent article, eighty…

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3 Tips on Being a Pro Organizer

The world of PR can be stressful. In the blink of an eye, your inbox can spin out of control as tasks pile up and your coffee cup reaches empty. Getting organized can seem like a waste of time when you feel like there aren’t enough hours in the day to finish your work, but…

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Four PR Lessons I Learned from The Hunger Games

For anyone that’s a fan of The Hunger Games, it’s nearly impossible not to draw parallels to your life and society. Whether it’s politics, romance, business, or even pop culture, there are lessons we can draw from the trilogy and apply to our daily routines. Thinking about our data-driven PR world, and while reflecting on…

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Savoring my Sabbatical

One of SHIFT’s core values is #dedicated – to the firm, our clients and our amazing team. One of the newest benefits our progressive agency offers is a sabbatical program. And this August, I enjoyed every minute of it! I started planning a few months ahead. It was so much fun to relish in the…

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Agency Life 101: Julie Staadecker, Account Director

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Julie Staadecker, an Account Director on our Boston consumer team. Julie gives us insight into her role and offers lessons…

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Is Your Practice Group the Best Fit for You?

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Now…

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Keeping It Fresh 10 years Into A Gig

The number one question I get when I turn the it over to job applicants is a variation of why I’ve stayed with SHIFT this long (I completed – gasp – 10 years this week). The short answer is it’s equal parts culture, opportunity, flexibility, mentors and team members. It’s hard not to sound like…

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Best Practices for Choosing a Professional Mentor

I’ve been fortunate to have a kick@$$ mentor here at SHIFT and while with my former employers in the sports communication field. This mentorship has proven invaluable to me as a young professional. In fact, I’ve come to see my mentors as friends in many respects, too. I recently found myself on my soapbox talking…

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Building a “Jungle Gym” for Employees

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone.  As an industry, we know that what we sell – counsel and expertise – walks out the door at the end of each…

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Agency Life 101: Jenny Lafortune, Art Director

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her…

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