Category Archive for: Agency Life

how to boost engagement

How to Manage: Maximizing Team and Individual Engagement

Gallup defines engaged employees as those who are involved in and enthusiastic about their work and workplace. In a Gallup’s latest report, less than one-third of Americans are engaged in their jobs in any given year. The best managers create productive and engaging work environments for team members. While it’s not breaking news that no…

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Top PR Agency

Making the Move from In-House PR to a Top PR Agency

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few…

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Sabbatical

How I Spent My Sabbatical

When I received an email from Leah last May stating that I was now eligible for a 4-week sabbatical, since I had been with SHIFT for more than 5 years, my mind starting thinking of all the possibilities. Where should I go, what should I do, what did I want to get out of this…

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Entry Level PR

5 Tips for an Entry Level PR Pro

You’ve graduated college and you’re entering the “real world.” A daunting task, as you’ve heard from your parents and friends who’ve taken the plunge, but one you (ready or not) are about to meet head-on. You’ve applied, got the job and start work at SHIFT Communications Monday morning. Before you hit the panic button, keep…

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My Diploma Says “B.A. in PR,” but Am I Ready for What’s Next?

It’s hard to believe, but graduation season is already upon us and this means there are a lot of students ready to pursue careers in PR. In college courses, students are generally taught PR in a big-picture sense—skills such as how to perfect writing by following AP guidelines and even how to write a PR…

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SHIFTing into the Future

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. Wait?! What?! I know, it’s a little jarring at first to hear this news. SHIFT…

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Four Centuries Later: Marketing Inspiration from Shakespeare

Tomorrow marks the 400th anniversary of Shakespeare’s death. Legend has it that he shuffled off this mortal coil thanks in part to a massive drinking session with fellow playwright Ben Jonson. But aside from serving as a cautionary tale against the dangers of binge drinking, the Bard has so much more to impart to the…

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Interviewing at SHIFT? 3 Questions to Ask

Since starting at SHIFT almost four years ago, I’ve had the pleasure of being included in the interview process when my team has been looking to fill open positions. Whether interviewing an Account Coordinator or Account Director, it’s been a unique experience to sit on the other side of the table and act as the…

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Agency Life 101: Sarah Muscarella, Senior Graphic Designer

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated culture. This week, we check in with Sarah Muscarella, a senior graphic designer in our Boston office. Sarah offers insight into some of her favorite design projects, how she got started…

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What it Takes to be in PR

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four…

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