Category Archive for: Agency Life

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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SHIFT Archives: The Best of Q1 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Five Time Management Tips from an Ex-Barista

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast paced environment prepared me for the jump into…

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SHIFT: Thanksgiving Edition

We have a lot to be thankful for here at SHIFT, and we’re not afraid to show it! What better way to celebrate a SHIFT Thanksgiving than to round up thoughts from SHIFTers far and wide about what they’re most thankful for? That is, after potlucks at all four offices, of course! As the tryptophan…

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Mastering the Small Stuff (It’s Not Really All That Small)

Agency life can be … overwhelming to say the least. Especially if you’re new to it. It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. It’s a fast-paced environment where you’re counted on to become an expert on a number of industries at any one time. Sure,…

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How I Spent My Sabbatical: Reshma Fernandes

A universal reaction to my taking a month-long sabbatical has been a combination of, “What?! How can I get that perk too? Can you get me a job at SHIFT?” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. To the…

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Are you going to the PR Pro Bowl?

Pumpkin spice lattes, family get-togethers and falling temperatures all signal that we are in the midst of the best season of the year, the NFL season. Nothing quite compares to the thrill of NFL football, which effectively turns every Sunday from September to February into a national holiday. While the greatness of the NFL season…

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Why We Hold A Bi-Annual Senior Summit (And You Should Too)

This morning I’ve been digesting all my notes from our recent bi-annual SHIFT Senior Team Summit. As always, I feel energized, dizzy and proud all at the same time. These intensive 2-day working sessions are essential and this was probably one of our best sessions over a 7+ year history of these gatherings. The initial…

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National Flex Day: SHIFTers Share Why They Flex

When you think of October, you probably think of falling leaves and Halloween. But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. That day is today, October 20! According to a recent article, eighty…

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