Category Archive for: Agency Life

My Diploma Says “B.A. in PR,” but Am I Ready for What’s Next?

It’s hard to believe, but graduation season is already upon us and this means there are a lot of students ready to pursue careers in PR. In college courses, students are generally taught PR in a big-picture sense—skills such as how to perfect writing by following AP guidelines and even how to write a PR…

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SHIFTing into the Future

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. Wait?! What?! I know, it’s a little jarring at first to hear this news. SHIFT…

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Four Centuries Later: Marketing Inspiration from Shakespeare

Tomorrow marks the 400th anniversary of Shakespeare’s death. Legend has it that he shuffled off this mortal coil thanks in part to a massive drinking session with fellow playwright Ben Jonson. But aside from serving as a cautionary tale against the dangers of binge drinking, the Bard has so much more to impart to the…

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Interviewing at SHIFT? 3 Questions to Ask

Since starting at SHIFT almost four years ago, I’ve had the pleasure of being included in the interview process when my team has been looking to fill open positions. Whether interviewing an Account Coordinator or Account Director, it’s been a unique experience to sit on the other side of the table and act as the…

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Agency Life 101: Sarah Muscarella, Senior Graphic Designer

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated culture. This week, we check in with Sarah Muscarella, a senior graphic designer in our Boston office. Sarah offers insight into some of her favorite design projects, how she got started…

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What it Takes to be in PR

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four…

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Vacuuming, Dusting, Strategizing: Spring Cleaning for the PR Pro

PR pros, it’s officially March. We can finally welcome spring! As much as I look forward to everything spring has to offer – flowers blooming, warm weather (*cough* happy hour on patios *cough*), longer days – my favorite part of the season thoroughly explains my self-identification as Type A personality: I love spring cleaning. As…

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Five TED Talks to Get You Through a Rough Day of Meetings

Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks. I’ll explain: SHIFTers are fortunate to receive the week between Christmas and New Year’s off to relax…

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Happy First Birthday, SHIFT Austin!

Over the past 5 years, I was asked on a monthly basis whether I was aware of what a great, promising market Austin, Texas would be for SHIFT. “Austin is growing like crazy!” “SXSW!” “Breakfast tacos!” “When are we gonna do this?” My reply until a year ago? “Show me a sustainable business plan and…

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A SHIFTer Tries Skills-Based Volunteering

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. SHIFTers in every office participate using their Volunteer Time Off, or using…

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