Category Archive for: Agency Life

communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

Read More →

Work-Life Balance

Creative Ways to Ensure Work-Life Balance

Work-life balance is hard, especially in the hectic world of public relations. There’s always a rapid response situation, reporter to pitch, or plan to draft. While public relations is exciting, creative, challenging and ever-changing, it can also creep into your personal life. In today’s “always on” world, it is difficult to establish boundaries between work…

Read More →

shultz hour

The Shultz Hour

In April, David Leonhardt at the New York Times wrote a column about the need to take a Shultz hour. For those unfamiliar, it comes from George Shultz, who was the Secretary of State under President Reagan. The concept is to carve out one hour a week to sit undisturbed with a pen and paper…

Read More →

Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

Read More →

SHIFT san francisco

Announcing New Leads out of SHIFT San Francisco!

Have you heard the news? Two strategic hires have joined SHIFT San Francisco: David Hargreaves will act as Managing Director and Nathan Beers as Vice President. Welcome, both! Meet David David joins us having spent two years managing a sales and marketing team for SaaS startup Snipp Interactive. Prior to that, he spent nearly 10 years at NextFifteen Group…

Read More →

staying active at work

Staying Active At Work: How To Get Your 10,000 Steps at a 9-5 Job

“The Step Diet: Count Steps, Not Calories!” “10,000 Steps a Day to Your Optimal Weight!” “10,000 Steps to a Healthier You!” “10,000 Steps and You’ll Turn into a Unicorn with the Power to See Through Time and Space!” That last one is made up, but no doubt you’ve heard about the recommended 10,000 steps an…

Read More →

The Road to Agency Life

Before I graduated from college, I sent my resume to almost every PR agency in the city of Boston and didn’t get so much as a “Thanks for applying” e-mail from those agencies. I wish that was an exaggeration. I was defeated, but knew that if a career in PR was meant to be, I…

Read More →

advice for managers

How to Ramp Up a New Account (Pt. 2)

Don’t miss the first part of this post where we offer advice for managers and team leads to follow during the first week of a new account kick off. Welcome back! You survived your first week ramping up on a new account and have a better understanding of your client’s assets and top level needs.…

Read More →

new business

How to Ramp Up a New Account (Pt. 1)

Winning a new account is exciting! Your team has worked hard to understand a new business (and, potentially, a brand new space), poured over data to make smart recommendations, and developed the winning strategy for a prospect. While this is certainly no small feat, the real work is only just beginning; the most critical days…

Read More →

sabbatical

Tips to Make Your Sabbatical an Unforgettable Experience

My first year in PR I remember people saying that if you can make it one year in an agency, you can make it anywhere. Those of us who chose a career in this industry know the daily pressures of client expectations, event planning, crisis communications, the media grind and long hours. While fast-paced and…

Read More →

Back to Top