Category Archive for: Agency Life

New PR Professionals

4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Strong Career Moves For New PR Professionals It’s back to school time here in New England and across much of the country. Back to school season is often a time of reflection. I have most recently been thinking about what advice I’d give to an emerging generation of new PR professionals that have recently entered the…

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agency organization

PR Agency Life 101: Understanding the basic agency organization

Basic Agency Organization The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. We’ll start with the most essential part of the organization: the teams that serve clients. These teams…

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work perks

Taking Advantage of SHIFT’s Work Perks

As you’re reading this post, our Boston office sits empty. No, we haven’t all come down with the flu – we’re touring Boston Harbor on our annual Summer Outing, just one of the many work perks at SHIFT! There are seven core values which drive everything we do at SHIFT. These values encourage us to…

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1:1 meetings

Making the Most of 1:1 Meetings

Here at SHIFT we have a long tradition 1:1 meetings (which are exactly what they sound like, meeting one-on-one!). We like to ensure all members of the team have face time with managers to express concerns, work through problems, or just get to know each other better. As my team has grown and more of…

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PR

So, You Want to Work In PR: A Tale from A Recent Grad

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?  All good options, although some are…

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ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

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Work-Life Balance

Creative Ways to Ensure Work-Life Balance

Work-life balance is hard, especially in the hectic world of public relations. There’s always a rapid response situation, reporter to pitch, or plan to draft. While public relations is exciting, creative, challenging and ever-changing, it can also creep into your personal life. In today’s “always on” world, it is difficult to establish boundaries between work…

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shultz hour

The Shultz Hour

In April, David Leonhardt at the New York Times wrote a column about the need to take a Shultz hour. For those unfamiliar, it comes from George Shultz, who was the Secretary of State under President Reagan. The concept is to carve out one hour a week to sit undisturbed with a pen and paper…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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