Category Archive for: Agency Life

work life

Business Growth & Personal Well-being: A complex chemistry

When you decide to own a business, it’s a given that your personal life completely changes. The struggle comes down to keeping a healthy balance between work and life, with a good mix, it can ultimately make your company extremely successful. So it’s important to keep your personal life in check when taking on the…

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Lobbying

Lobbying for Your B2B Client or Pitch Idea

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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company culture

Embracing Company Culture and Values

One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the…

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Company culture

How Your Company Culture Can Become a Marketing Tool

Companies use marketing to attract new customers, retain current customers and to study what works and what doesn’t. There seems to be a new marketing strategy popping up: the idea that a business needs to market themselves and their company culture. Company culture, as defined by Andrew Hartley, director of alternative board at Bradford West,…

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Women at work

Seeking Advice as a Woman at Work? HBR’s New Podcast Has Got You Covered

I’ve been listening to NPR for more than 20 years, so when Podcasts started to become a trend, I was in heaven. From the early days of This American Life, I’ve always loved to listen to stories aloud. But for years I looked to podcasts as just a form of entertainment to pass the time…

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Pop The Champagne! Exciting SHIFT News (x2!)

Announcing some exciting news out of not one, but two SHIFT offices: Alan Marcus (NYC) has been promoted to Managing Director and Jennifer Purcell has been hired as Vice President to lead the SHIFT Austin office — congrats, both! Alan will continue to lead and grow the New York office while expanding his strategic council even more…

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work/life balance

Achieving a (Successful) Work/Life Balance

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am. We debate about who should get ready first as we side glance at unanswered…

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Professional image

4 Easy Steps to Upgrade Your Professional Image

Whether you’re an employer or an employee, chances are you’ve heard the theory that you only have a seven second window to make a good impression when you meet someone for the first time. While a great first impression will certainly boost your chances of getting a new job, the same technique does not necessarily…

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Successful PR program

Can Successful PR Programs Ever Operate in a Vacuum?

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call. On that call you review relevant reporters with the client and walk through relevant topics/trends that will catch the reporter’s attention, making sure to provide strong…

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Earnings Reporting

How to Prepare for Earnings Reporting

I remember meeting a friend for coffee around this time last year – we exchanged updates on, amongst other things, how our lives at work were going. When I explained that it felt like year-end earnings reporting came out of nowhere, she replied “Oh… really? You weren’t expecting it this year?” Point taken. So, aside…

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