Category Archive for: Agency Life

handle-criticism-from-pr-perspective

How to handle criticism from a PR perspective

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking…

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find inspiration

How To Find Inspiration When You Need It Most

Find Inspiration In Simple Ways As PR professionals, and particularly in our agency roles, one of the top qualities we’re lauded for is our creativity. We’re constantly brainstorming diverse ways to launch a brand, sustain momentum, or create a memorable campaign for our clients. It follows that our ability to find inspiration should be a…

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Management Corner: How to Keep Your Team Motivated

It’s Q4 and if you work at an agency, that means it’s chaotic. You’re wading through new business prospects and trying to serve your existing client base. Your clients are trying to sort through strategic planning, contract renewals and resetting expectations for the new year. You and your team need each other more than ever…

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New PR Professionals

4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Strong Career Moves For New PR Professionals It’s back to school time here in New England and across much of the country. Back to school season is often a time of reflection. I have most recently been thinking about what advice I’d give to an emerging generation of new PR professionals that have recently entered the…

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agency organization

PR Agency Life 101: Understanding the basic agency organization

Basic Agency Organization The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. We’ll start with the most essential part of the organization: the teams that serve clients. These teams…

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work perks

Taking Advantage of SHIFT’s Work Perks

As you’re reading this post, our Boston office sits empty. No, we haven’t all come down with the flu – we’re touring Boston Harbor on our annual Summer Outing, just one of the many work perks at SHIFT! There are seven core values which drive everything we do at SHIFT. These values encourage us to…

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1:1 meetings

Making the Most of 1:1 Meetings

Here at SHIFT we have a long tradition 1:1 meetings (which are exactly what they sound like, meeting one-on-one!). We like to ensure all members of the team have face time with managers to express concerns, work through problems, or just get to know each other better. As my team has grown and more of…

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PR

So, You Want to Work In PR: A Tale from A Recent Grad

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?  All good options, although some are…

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ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

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