Category Archive for: Agency Life

team goals

Resetting Team Goals

It’s January and everyone is talking about “New Year, New You” and what the upcoming trends are for the year ahead. It’s great to think ahead but what if you don’t have the infrastructure to support new initiatives? Before getting too far with your 2018 planning you should also look at your team and foundation…

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2018 resolutions

A Sampling of SHIFTer’s 2018 Resolutions

It’s the start of a new year and here at SHIFT, we are kicking our resolutions into high gear. To celebrate the fresh start and ring in 2018, here’s a look into what we’re resolving to do this year: “I plan to take a page out of Steve Covey’s book and put first things first.…

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Q3 Top Blog

SHIFT Archives: The Best of Q3 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q3 2017…

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best of Q1 content 2017

SHIFT Archives: The Best of Q1 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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client-service-business

What It Means to be in a Client Service Business

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan…

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Public Relations Jobseekers- Act Before 2017 Ends

Public Relations Jobseekers: Act Before 2017 Ends

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and…

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Thankful

SHIFTers Give Thanks

Let’s face it: 2017 has been a doozy. After the hurricanes, political upheaval and Friday Night Lights being taken off Netflix (Say it ain’t so, coach!), many are ready to turn their calendars to 2018 and start fresh. However, now that we’re reaching the end of the year, ‘tis the season to focus on all…

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handle-criticism-from-pr-perspective

How to handle criticism from a PR perspective

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking…

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find inspiration

How To Find Inspiration When You Need It Most

Find Inspiration In Simple Ways As PR professionals, and particularly in our agency roles, one of the top qualities we’re lauded for is our creativity. We’re constantly brainstorming diverse ways to launch a brand, sustain momentum, or create a memorable campaign for our clients. It follows that our ability to find inspiration should be a…

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