Category Archive for: Advertising

Social Bakeoff 2: Facebook Custom Audiences vs. Twitter Tailored Audiences

If you’re not familiar with the concepts of remarketing or retargeting, the gist is that you run advertisements to people who already know about you but presumably haven’t been willing to buy anything. Remarketing and retargeting are incredibly valuable tactics because in theory, giving someone a final nudge to purchase should be less effort and…

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Is Facebook dead to millennials?

One of the top headlines you see on social media news sites on a regular basis is about how Facebook is dying, Facebook is dead, millennials don’t use Facebook, teens don’t use Facebook, etc. We’re often skeptical of such claims, especially when there is no methodology provided to back up the sensationalist headlines. After the…

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A social media data warning from Sherlock Holmes

In the literary classic A Scandal in Bohemia, consulting detective Sherlock Holmes warns us of a grave error that far too many commit, not only in forensic science, but in understanding the various claims made using data in the worlds of PR and marketing. “I have no data yet. It is a capital mistake to…

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How to use inflection point metrics in public relations

One of the most powerful concepts to understand in PR and marketing metrics is the concept of an inflection point. Mathematically, the concept of an inflection point is based in calculus. I’ll wait for the panicked screams to subside. For the few brave marketers and PR folks who have not immediately closed your browser windows…

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Facebook Like Fraud – Is it really a thing?

In a rousing video, Derek Muller posed the theory that Facebook likes by spammers will hurt your Page engagement, but Facebook won’t admit it because they make money from the advertising that you then pay for to gain more engagement. Is Facebook Like Fraud really a thing? Here, watch the video and form your own opinion:…

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State of LinkedIn: The Social Media Dark Horse

The dark horse of social networks, LinkedIn released its Q4 and 2013 annual report detailing how the network is doing, from user adoption to overall revenue to advertising. Some of the high points from the report include: LinkedIn now stands at 277 million monthly active users LinkedIn monthly active user growth for 4Q2013 was 7%…

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The point of a website in 2014

Digital marketing veteran Mitch Joel asked recently, “What is the point of a website in 2014?” While he makes some excellent points about what a website has been and what it could be, there’s one critical point that is missing from his analysis. In 2014, as has been the case since the first websites 20+…

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The Role of PR in the Coming Content Marketing Collapse

Mark W. Schaefer wrote a fantastic piece on the Content Shock, in which he ably demonstrated the impending collapse of the current content marketing boom: Image Credit: BusinessesGrow.com It’s absolutely required reading, so go read it now. I’ll wait. Welcome back. If content marketing is a big part of your current or future marketing plan,…

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State of Twitter: Outpacing Facebook’s Revenue Growth

Twitter recently released its Q4 and 2013 annual report detailing the state of Twitter, from user adoption to revenue. How are things in the land of 140 character updates? Before we dig into the numbers, a bit of clarification about how Wall Street works versus reality. Wall Street’s quarterly expectations have little bearing on the…

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Do publicity stunts work?

A question that comes up frequently in our interactions with colleagues, clients, and friends is, “Do publicity stunts work?” Almost every day there’s a story on the news site of your choice about a stunt that’s gone badly, from faked Twitter account hacks (and imitation drunk Tweeting) to having actors storm a movie premiere dressed…

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