Category Archive for: Advertising

State of Social 1Q14: Facebook second-largest country in the world, 4 out of 5 users mobile

Facebook recently released its first quarter 2014 report detailing the state of the world’s largest social network. How are things in the nation of Facebook? For one, Facebook has surpassed the country of India, making it now the second largest country in the world. India is at 1.243 billion people, Facebook nudged ahead to 1.276…

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3 PR Lessons from the Direct Response World

Direct response marketing and public relations traditionally work in different parts of the marketing funnel. Public relations is supposed to attract new audiences to your brand, while direct response marketing is supposed to convince your existing audience to respond to an offer and do business with you. That said, there are still behavioral lessons that…

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Who is a thought leader?

Are you a thought leader? Can you even define what a thought leader is, and what conditions cause someone to consider you to be a thought leader? For the marketing, communications, and public relations world, understanding what defines a thought leader is an obvious and logical prerequisite to helping one of your company’s subject matter…

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Standing on top of the marketing DAIS

Where does marketing and PR strategy come from? How do you know what to do, what problems to solve? Most marketers and PR professionals struggle to solve problems in as impactful a way as possible, leading to frustration and less than amazing results. Sometimes you don’t know what to do. Sometimes you don’t know what…

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PR is the new SEO

A decade ago, even 5 years ago, SEO used to be easy. Go out, place a bunch of links in some blog comments or send out some mass emails to webmasters promoting your site, get links rolling in, and wait for Google to reward your cleverness with high search rankings. You didn’t even have to…

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Can you automate PR?

Notable journalist Tom Foremski recently asked whether PR can be automated, especially given the advances in automation in the advertising world. In it, he states: The PR industry is heading for a serious showdown with ad agencies gunning for PR budgets. Ad agencies have algorithmic buying and selling of ads, there is already a large…

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How much will you need to pay Facebook?

Facebook wants you to pay. This probably doesn’t come as much of a surprise to anyone who uses Facebook for marketing, but recent reports indicate that Facebook has throttled the organic, non-paid reach of brand Pages again.  It’s a SHIFT tradition that we like to dig into the numbers ourselves and see if we can…

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The Essence of PR

We were recently asked what the differences are among PR, marketing, and advertising — especially for someone starting their careers. This is a terrific question and a bit more complex than it might seem. I’d wager that there are more than a few folks at major corporations who have never clearly defined this. Part of…

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What Acoustics Can Teach Us About Integrated PR Campaigns

In case it wasn’t already apparent, it’s getting noisy in the world. There are more things to distract our audiences than ever before – new apps, new websites, new sources, new games, new shows on TV or Netflix, new music. We passively receive more information today than past human beings received in their entire lifetimes.…

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Is your PR plan ignoring 124 million people?

Thinking about how to maximize your PR reach? After attending Edison Research’s presentation of the Infinite Dial study, we found a number of compelling pieces of data that showcase why audio, podcasting, and traditional radio cannot be ignored. Paid, earned and owned media isn’t limited to written words. While Vine and Instagram video showcased to the…

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