Category Archive for: Advertising

Google’s Primer App – Quick Lessons on PR and Marketing

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Yesterday, to combat that confusion for small businesses, Google released an iOS app with short lessons…

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Simple Content Marketing Framework

Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Schaefer. Earlier this year, Mark Schaefer proposed the…

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What PR Metrics You Shouldn’t Measure

We speak often of the different metrics that you can measure in public relations and marketing. In our obsession with what to measure, one question we don’t often ask is what we shouldn’t measure. The answer might surprise you: there are lots of things you shouldn’t measure, at least not with the same level of…

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Beginner’s Guide to Blogging 3/10: The Franklin

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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State of Social 2Q14: LinkedIn Marketing Falls Behind

In our final report for the second quarter of 2014’s state of social media, we’re going to take a look at the dark horse of social networks, LinkedIn. How is LinkedIn’s strategy of becoming a publisher working out, in terms of company performance? LinkedIn’s growth continues on a steady upward trajectory, adding 16 million more…

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State of Social 2Q14: Twitter Flies Higher

Twitter released its second quarter 2014 results recently, and it looks as though Twitter has found the wind beneath its wings. Note that in the graph above, we’ve superimposed a 4-period moving average, meaning the moving average across four quarters, or the year. Twitter is consistently and strongly beating its 4-period moving average, and that’s…

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State of Social 2Q14: Facebook reaches half the connected human race

Facebook recently released its second quarter 2014 report detailing the state of the world’s largest social network, which never seems to stop growing. How are things in the nation of Facebook? For one, Facebook is not only the second largest country in the world, it’s now just below China’s population. By the end of 2014,…

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Facebook Enhanced Audience Retargeting Makes PR More Valuable

From the perspective of PR practitioners, public relations work is much like a wave washing ashore. All of the energy associated with a successful campaign crashes on the beaches of the client. For a short time, it’s exciting. For a short time, it’s invigorating. But like the ocean, the attention of the crowd moves on…

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Why social media conversation density matters

How do you get something to be shared and spread? The answer, unsurprisingly, is not “build it and they will come”. The answer is not a hashtag. The answer is that you need conversation density. Broadly defined, conversation density is the amount of conversational engagement happening in any given event, hashtag, or story. The more…

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How Twitter’s New Website Remarketing Can Boost Your PR ROI

Everyone’s always being asked to demonstrate ROI, to improve ROI, to deliver more revenue at lower cost for any marketing method at all, but most especially those methods at the top of the funnel such as public relations and advertising. Retargeting is one of the best methods available to increase the ROI of PR, and…

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