Category Archive for: Advertising

Why PR hasn’t been automated yet

Tom Foremski asked in Silicon Valley Watcher: PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? This is an interesting…

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State of Social Q4 2014: LinkedIn is the real MVP

With unemployment nearing all-time lows, how is LinkedIn faring? Are job seekers still using the site? Does it have any relevance in the new labor environment? In a word: yes. LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. Let’s jump into the details. First, user growth has been…

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State of Social Q4 2014: Twitter Flies Into Rough Skies

Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right. The user base grew by another 4 million monthly active users: Ad revenues went up by $112 million, a very respectable number: And ad revenue per user went up by 37 cents/user…

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Which 2015 Super Bowl Ads won?

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Whose ads were talked about the most? Which ads were great, and which ads flopped? We looked at this from a different angle. Which 2015 Super Bowl ads got SHARED the most? After all, it’s…

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Why People Don’t Hate Snapchat Ads

The early verdict is in: people don’t mind Snapchat ads. In fact, they actually kind of like them. And brands? They like ’em quite a bit too. After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. The analysis looked…

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What’s Your Multi-channel Social Media Strategy?

Pew Research released an excellent report about social media usage. There’s a lot to digest, from demographics to individual network usage, but one set of facts stood out. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority…

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PR and Marketing in 2015: The Road Ahead

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. As businesses and brands, this is one of the key challenges facing us. What’s different, what’s new, what should we be doing? At SHIFT, we look to our Reflex…

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Share your data for a better PR program

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media…

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Finding Your Mission, Vision, Values, and Strategy

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically. First,…

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How to stop watering the sidewalk

At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. Think about the connotations of this phrase. You’ve got all of the infrastructure: sprinklers, underground water, electricity, a lawn you want to keep nice, probably some electronics to control the timing. You’ve done all…

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