Category Archive for: Advertising

Why People Don’t Hate Snapchat Ads

The early verdict is in: people don’t mind Snapchat ads. In fact, they actually kind of like them. And brands? They like ’em quite a bit too. After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. The analysis looked…

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What’s Your Multi-channel Social Media Strategy?

Pew Research released an excellent report about social media usage. There’s a lot to digest, from demographics to individual network usage, but one set of facts stood out. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority…

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PR and Marketing in 2015: The Road Ahead

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. As businesses and brands, this is one of the key challenges facing us. What’s different, what’s new, what should we be doing? At SHIFT, we look to our Reflex…

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Share your data for a better PR program

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media…

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Finding Your Mission, Vision, Values, and Strategy

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically. First,…

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How to stop watering the sidewalk

At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. Think about the connotations of this phrase. You’ve got all of the infrastructure: sprinklers, underground water, electricity, a lawn you want to keep nice, probably some electronics to control the timing. You’ve done all…

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Everything is Measurable in PR

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. For example, if I get a…

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Prankvertising: When Advertising and Practical Jokes Collide

Anyone who knows me well knows I love a good prank (I once waited inside a box for 20 minutes before springing out to scare a coworker). In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears.…

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Why Instagram’s “Barter Economy” is a Good Thing

…For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. We’re talking “all-expenses paid trips to Iceland” levels of incredible. AdWeek also chimed in with a follow-up article…

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The bedtime test of content marketing and PR

If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release. What do they…

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