Category Archive for: Advertising

State of Social 1Q15: Twitter Opens Up The Ad Spigot

The 140 character social network released its Q1 2015 earnings. Let’s take a look at where the bird has landed. Growth Twitter grew quarter over quarter by approximately 5% to 308 million monthly active users. The network’s rate of growth has picked up after a bad Q4 from a membership perspective: Worth noting is that…

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State of Social Q1 2015: 40% of Facebook users are mobile-only

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Let’s see what changed! Growth Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation.…

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How To Use Google Analytics for Same-Day Content Promotion

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. It’s certainly possible, using predictive analytics, to get a…

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Pull Your Retargeting Campaign Out of the Drain

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. If you’re unfamiliar with retargeting, it allows brands to track who’s visiting their website through various tools and snippets of code and then…

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The Facebook Paradox, Part 1: Winning the Social Media Wars

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics: Above, we see that Facebook has effectively won the social media wars. When you pause to think about it, getting 62% of Americans to do anything is impressive. Fewer people than that vote in Presidential elections. The question marketers have…

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How to build communities of social media influence

As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag). It’s why social media influence scores and top 100 social media…

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Why PR hasn’t been automated yet

Tom Foremski asked in Silicon Valley Watcher: PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? This is an interesting…

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State of Social Q4 2014: LinkedIn is the real MVP

With unemployment nearing all-time lows, how is LinkedIn faring? Are job seekers still using the site? Does it have any relevance in the new labor environment? In a word: yes. LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. Let’s jump into the details. First, user growth has been…

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State of Social Q4 2014: Twitter Flies Into Rough Skies

Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right. The user base grew by another 4 million monthly active users: Ad revenues went up by $112 million, a very respectable number: And ad revenue per user went up by 37 cents/user…

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Which 2015 Super Bowl Ads won?

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Whose ads were talked about the most? Which ads were great, and which ads flopped? We looked at this from a different angle. Which 2015 Super Bowl ads got SHARED the most? After all, it’s…

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