Category Archive for: Advertising

How to Get Your Campaign Noticed Without Shouting Above the Rest

As we’re nearing the end of the first quarter, companies are out in full force, spending their shiny new 2016 marketing budgets on lead gen campaigns; ad campaigns, email marketing, you name it – they’re doing it. The problem? For many industries, this means the big dogs in the arena are shouting the loudest and…

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Native Advertising: Should PR Shore Up the Defenses or Lead an Expeditionary Force?

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. But we have probably thought a little less about how it is affecting our own corner of marketing land. According to an Advertising Age…

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What is the open rate of SMS text messaging?

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. WTF, how do you come up with that? Someone please back me up or prove me wrong. Either way I’m happy. I…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR…

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State of Social Media 2Q 2015: Facebook owns 1 out of every 5 smartphone minutes

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook practically is its own planet. Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 billion people. The entire population of planet Earth was about the same in 1900. Let’s dig into their results some more.…

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Will you be Who To See First on Facebook?

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. You could designate a friend as mandatory…

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A Newbie’s Guide to Writing AdWords Ads

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. I first started using the platform just over a year ago. So today,…

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How to Build a Data-Driven Public Speaking Program

We’ve covered the basics of public speaking here on the SHIFT blog before. However, many speakers still feel unprepared when facing an important event or talk. How can we better be ready for key talks and events? Rather than just wing it or have a purely canned talk that may not be relevant to the…

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State of Social 1Q15: LinkedIn Marketing Solutions Dips

Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at a healthy clip, around…

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