Category Archive for: Advertising

pain balm

Marketing After Facebook for Brands [VIDEO]

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives? In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing Social…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Paid Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media:  More Paywalls Go Up Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go…

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paid media

Do You Need Paid Media?

A recent marketing discussion on Facebook surfaced the criticism that paid media, in a world of earned, owned, and paid, should be unnecessary, that if you do amazing and awesome work in earned and shared media, paid wouldn’t need to be part of the mix. This has been a familiar refrain ever since the debut…

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State of Social

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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shared-media

Shared Media as Defined by Marketing Experts

Where Does Shared Media Fit In? They call it PESO. Paid. Earned. Owned. Shared. Let’s briefly define what we’re talking about: PAID – advertising, native advertising, SEM, etc. You’re paying to be seen or heard. It’s interruptive, but it works pretty well when done right. EARNED – when you see an article about your company…

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PPC Conversion Rates

How to Use Social Media Retargeting for Higher PPC Conversion Rates

Improve Your PPC Conversation Rates PPC is a mainstay of digital marketing. It puts your business ahead of all the other businesses that have worked their SEO magic to get the top rank, and it drives people to your website. However, it doesn’t boast the best conversion rates. So how can you improve your PPC…

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What is a media impression

PR 101: What is a Media Impression?

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all. Let’s dig into this metric and understand what it truly measures.…

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Google AdWords Ad Extensions

AdWords 201: The Go-To AdWords Ad Extensions Guide

Hey there! Welcome to AdWords 201 on AdWords ad extensions. If you missed the 101 course on basic AdWords bidding strategies, have a thirst for knowledge, or just need a refresher you can find it here. What is an ad extension, you ask? Ad extensions expand your ad with additional information that would not otherwise…

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Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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