Category Archive for: Advertising

Google AdWords Ad Extensions

AdWords 201: The Go-To AdWords Ad Extensions Guide

Hey there! Welcome to AdWords 201 on AdWords ad extensions. If you missed the 101 course on basic AdWords bidding strategies, have a thirst for knowledge, or just need a refresher you can find it here. What is an ad extension, you ask? Ad extensions expand your ad with additional information that would not otherwise…

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Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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GDPR Primer for Marketing and Public Relations

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. GDPR…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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AdWords Bidding 101

Why, hello there! Welcome to AdWords Bidding 101. As your professor, I will be giving you a crash course on the three basic AdWords bidding strategies and which to choose to reach your wildest digital marketing hopes and dreams. Why is this important? Any PR program can be supplemented with digital advertising – examples include…

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retargeting

What’s New in Retargeting in 2017

As our colleague previously noted, retargeting capabilities have become some of the most effective (and highly utilized) advertising options on the web. Are we always making the most of our efforts? Here’s a look at some of the latest innovations to ensure we’re connecting with potential customers at the right times, in the right places…

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Timely Advertising

Do Your Research: In Timely Advertising, Timing is Everything

Timing is an important part of advertising. A perfect message reaching the perfect audience will be meaningless if the timing is off. An ad for the hottest toy of the Christmas season isn’t going to be as effective on January 5th. Perhaps we might get a few stragglers who still need to send a late gift, but overall…

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What is a media impression

PR 101: What is a Media Impression?

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all. Let’s dig into this metric and understand what it truly measures.…

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