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crisis issue

Crisis Issue? Own It: Shark Week Case Study, Part 4

Miss earlier posts in this series? Check out part 1, part 2 and part 3 before diving into the below.  Despite G.W.’s best efforts, the Shark Week crisis issue is really hammer(head)ing his donut business. He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his…

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Social Media Quiz – The Answers

Earlier this week we created and shared a quiz to help you test your knowledge of all things social media. If you haven’t taken the quiz, go do it! We’ll wait… Well, how’d you do? Let’s jump into the answers.   1. Which of the following is not a reaction you can give to a…

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So You’re A Social Media Guru, Right?

A celeb gave you a shoutout on Twitter. Your Instagram pictures hit triple-digit likes. Your Snapchat game is on point, not to mention your Facebook Live skills. Sound familiar? We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media…

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pivot table

Have a Seat at the Pivot Table

I have a confession to make – I LOVE EXCEL. Ok, maybe “love” is too strong of a word, but I find ways that Excel makes my life easier on a daily basis. And you can, too. In the latest post of our Excel Series for PR pros, we’ll walk through setting up a pivot table,…

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data-driven PR

Must-ask questions to answer before starting any data-driven campaign

What would you say if I told you the first thing you should do when you start a new campaign is think about the report? How could you possibly know what you’re going to measure and report on before actually doing anything? To be data-driven is to make decisions with data first and foremost. That…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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social media efforts

A Marketer’s Rainy Day: Social Media Efforts Checklist

Social media is more popular than ever, playing a major role in the top news stories of 2016, from international sporting events to US politics. Tweets about the Rio Olympics generated 75 billion impressions. Instagram reached 600 million users. Facebook saw a staggering 1.79 billion monthly active users. Despite these numbers, many brands have seen…

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SEO for PR

How PR can Borrow from SEO for Increased Visibility

If you’re a frequent reader of the SHIFT blog, you know we’re all about integrating data-driven strategies and tactics into our everyday PR efforts. Integrated PR and marketing programs are no longer the exception, they’re the rule. SEO tactics are a great place to start. Whether you’re researching data points for a pitch or building…

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post-mortem project management

The Value of a Post-Mortem in Communications

Marketers and communicators move through the workday at a mile a minute. When one project wraps up, the next one is likely already three-quarters of the way done. It’s the nature of the job – constant change, crisis management, new product launches, you name it, we’re probably doing it. This continuous workflow helps clients stay…

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Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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