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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! My original plan for this blog post was to be a bit cheeky. Texas is so big; there are so many rich metaphorical themes I could have plumbed, from Cowboys (link…

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Happy Holidays from SHIFT Communications!

Season’s greetings from SHIFT! As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. The year was an incredible one! In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. We’ve got…

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Finding Your Own Work-Life Balance

Not long ago, in a 1:1 meeting with a junior staffer, the subject of “work-life balance” came up. It’s an issue we are fiercely committed to always be tackling, so we ask questions about it a lot. In this particular conversation, the employee tried to call me out by keeping tabs on my own schedule.…

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Big News: Scott Monty Joins SHIFT

Scott Monty could have gone anywhere after his hugely successful stint at Ford Motor Company. For the past 5+ years, when anyone asked for “great examples of companies doing great work in Social Media,” Ford was one of the few examples universally cited by newbies and the experienced alike. While Scott is the first to…

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Did blogging challenge mainstream media?

As is his wont, Tom Foremski has once again inspired me to take pen to paper; this time in response to his recent, somewhat wistful article: “Blogging failed to challenge mainstream media.” I have seen various responses to Tom’s post, the key theme being: “did we (early bloggers) make a difference?” It’s easy to suggest,…

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Do your homework to avoid social media rookie mistakes

Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board. — J.P. Morgan (@jpmorgan) November 14, 2013 As social media tools and strategies have matured, it has become less acceptable to make dumb, rookie mistakes. Case in point? JPMorgan’s recent flap, in which, per Reuters: “JPMorgan Chase & Co canceled a question and answer…

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Publicis Omnicom Merger

The Missed PR Opportunity in the Publicis Omnicom Merger

Updated 5/9/2014: The companies have called off the merger. A few people have asked my opinion on the big Publicis Ominicom merger news from this past weekend. There has been plenty of reaction, and a lot of smart thinking about the deal has been published in outlets ranging from Richard Edelman’s blog to PRWEEK to…

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Nibbles at the Apple

I was at BestBuy the other day, and stumbled across a huge new Samsung Mobile display that was mid-way to completion. It was 50% larger than the Apple Computer display area that had dominated this location for the past few years. Worse yet, Samsung’s new, shiny area was directly across the aisle. I thought, “This…

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2012 in the Rear-View Mirror

Wow, what a year it’s been. I felt the need to jot some thoughts before the end of the world today (thanks Mayan civilization – I’ll forgive the whole End of the World thing, since ya’ll also invented the tequila I’ll be drinking to soften the blows of the comets and lessen the sting from…

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SHIFT CEO Todd Defren on “What PR Professionals Need to Know NOW About Social Media”

SHIFT’s CEO, Todd Defren, was recently interviewed by our clients at Salesforce.com Marketing Cloud about what today’s PR & marketing professionals need to understand (now!) about Social Media’s impact on communications strategy. One of our favorite excerpts? Look out your window: see that guy drinking a coffee while fiddling with his smartphone?  Maybe he’s writing…

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