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Social Media Crisis

Developing your Social Media Crisis Radar, Part 3

Want to learn about Crisis Radar from square one? Get up to speed by reading Part One and Part Two. Welcome to the third and final blog in our series, “Crisis Communications: Developing your Social Media Crisis Radar.” If you joined us for parts one and two, you are almost ready to test your Crisis Radar…

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Social Media Crisis

Developing Your Social Media Crisis Radar, Part 2

Did you catch the first installment of this series? If not, start your Crisis Radar journey with Part One. Who is the average user on your brand’s social? What is their most common age? Times of peak social media use? Favorite memes? Dimple size? Chances are, you have answers to these questions. Some of them,…

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social media crisis communications

Developing your Social Media Crisis Radar, Part 1

An angry tweet directed at your brand. An unflattering photo of a broken product or promise on social media. Demanding DMs in your inbox. Ah, the dance of the angry customer. Any seasoned social media pro knows them well. They also know that with a touch of sensitivity and maybe a coupon code, they can…

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Client Relationships

PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

You’re a PR pro with a #positive attitude, and you’re proud of it. You should be – a can-do outlook is a boon in this fast-paced industry. But alas, it is possible to take it too far. PR service isn’t customer service. Clients hire agencies for their ability to do heavy-lifting as well as their…

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social media

How to Grow Social Media Without a Community Manager

You know your brand needs a strong social media presence. Provided you did not emerge from a time capsule yesterday; you have known this for a long time. The verdict is here: the sky is blue, and brands need social. In fact, 9 out of 10 marketers say that social media is important to their…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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Learn to Set Social Media Goals That Make Sense

Do you ever wonder how the number of “laughing until crying” emojis on a post REALLY impact the bottom line? Or wonder how shelling out perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my social media goals make sense? Truthfully, one could write…

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4 Things Your Social Media Manager Knows Best About Your Brand’s Audience

Who has been there with your brand’s audience through every industry trend, product release, and flame war? Who has read their nearly every comment and even replied back to quite a few of them? The most dedicated super fan? Possibly, but I’m looking at your social media manager. People in roles like “Community Manager” and…

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How to Find the Best Times to Post On Your Social Channels

Have you ever found yourself looking for “the one true best posting time” for your brand? As you can tell by the countless existing posts on the topic, many claim to have the answer, free for any social media professional to read. You don’t even have to read if you don’t want to, simply find…

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Putting Google Analytics’ Behavior Flow Tool to Use

Wondering what value your web ad campaigns deliver your business, beyond conversions on a landing page? When it comes to ad campaigns, the journey can be just as important as the destination. Ads can deliver more than direct conversions; they can also bring curious users to many different pages of your site. Follow their path…

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